Read about the campaign on p. 439 of the textbook and watch Got Milk - White Gol
ID: 458357 • Letter: R
Question
Read about the campaign on p. 439 of the textbook and watch Got Milk - White Gold (3 min 54 sec; transcript) https://bbaddins.schoolcraft.edu/addins/bus122v2/trans/m10GotMilk.html to learn more about the campaign.
1. Describe the brand experience. How did this campaign combine the use of digital and traditional media? Was it effective? (5 Points)
2. In what ways were the media choices for this campaign creative? (5 Points)
3. Imagine you had this account. What would you plan for the next campaign? What media would you use? (5 Points)
4. What advice about media would you give to someone who wanted to market to teens
Explanation / Answer
1 The brand experience has been phenominal in todays world of digitalization they have ensured that the digital technology is understood and covered from all the parameters. Yes it was very effective the reason why it was having the better results because today digitization of your product has to be done so that the normal masses and the public knows about your product and what you are doing to promote the product to newer heights.
2. The media capaign chosen was very creative and one of its kind as they had chosen to go through you tube which ideally was through the electronic media happen to have more weightage. Which resulted into a high drama campaign and at later stage we found that their was mixed response of the campaign.
3. I would certainly chosse the Print and the Electronic media as am sure these are the most strongest media in the present world where am sure we would reach to the general masses eefectivley resulting into widescale campaign. Also the marketing of the product with free samples need to be given so as to have the feel and taste of the product.
4. A piece of advice for all those people who wants to market the product for teens to be careful and make use of the electronic media by posting an electronic advertisement or a song. Teens products are very sensitive and needs utmost care as they may backfire if the product has expiry issue. Parents are veer sensitive about their kid and ensure that their kids are given best of the facility to see that no untoward incident happen to their kids. One has to be extra cautious in addressing the products of the kids. Once the product is established they can market to the teens and tell them to formulate a strategy and develop a time frame.
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