Think about the businesses/companies you either patronize or have a pretty good

Question

Think about the businesses/companies you either patronize or have a pretty good understanding of because you (or a friend or family member) work or have worked there. If it is a chain, do NOT evaluate the entire company or brand but one specific location instead (it’s very hard to discern weaknesses for major corporations since most have excellent public relations firms so we usually don’t know much about the internal workings/concerns unless we work there).

Choose one and create a SWOT analysis which you will create and save as a Word document and then post to the Discussion Board for your group for Assignment 2.

Follow these instructions:

First, briefly describe the business so that we understand what it does (product offerings and nature of the business and location). Then post your analysis in bullet fashion or 4x4 matrix (the list is easier to give you room to explain your points more fully). Save your document in Word to upload to the Discussion Bd rather than try to enter directly in the Discussion Board text box. At a minimum, you should have 3 items mentioned under each component. Weaknesses will likely be the most difficult o detect unless you have been employed in the company. Remember that strengths and weaknesses must affect the target market (customers) in some way (not just employees). For opportunities and threats, think about all the environmental forces and remember that the trends (economic, sociocultural, etc.) may be local as well as national or global.

Explanation / Answer

Company profile :

Coromandel international Ltd is India's second largest company producing fertilisers in the segment of crop protection and retail. The company produces large range of fertilisers and markets around 2.9 million tonnes making it a leader in addressable markets. It produces insecticides, fungicides and herbicides and markets these products in india and across the globe.

Mission :

To enhance prosperity of farmers through quality farm solutions with sustainable value for all stakeholders.

Vision :

To be the leader in farm solutions business in geography of choice , consistently delivering superior value to stakeholders through highly engaged employees with a strong commitment towards sustainability and our values.

SWOT analysis :

Strengths:

weakness:

opportunities:

Threats:

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