Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita banan

Question

Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas, Tide Detergent). Now, think of a branded product (not listed above) and research the brand and analyze how the company has managed the brand's product life cycle (PLC) over the years. What type of strategy are they using? Do you think that the product described by other students will be successful long term? Explain why or why not. Your discussions should include theory based upon product and branding strategy. Academic journals and peer reviewed articles should be included in your discussions. w5d

Explanation / Answer

Cadbury Dairy Milk chocolate branded product : This product manufactured by the British company except by the USA.

Cadbury Dairy Milk chocolate introduced with mix of choco and milk, still now it has existing with the same mode since 1824.

During in 1900's this product get life started in the market then 1906, Bournville chocolate line was introduced, 1925 to 1930 Dairy milk shown the variation by adding fruits, nets, ground net etc.

In between of 1930 to 1950, dairy milk was market into all over the world.

Still now Cadbury dairy milk avail in the market with many varieties, This is maturity stage for cadbury dairy milk.

I think this Cadbury Dairy milk is the longest product which has surviving for a long time in its cycle time.

Cadbury product strategy has considered as forcefull marketing strategy.   It's authorities using diferent kinds of media for promoting this product even they are giving samples as much cadbury authorities believed to get customer satsifaction

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