Select a product, line of products, or brand from a company of your choice and r

Question

Select a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis: What is the customer segment for this particular product, line of products, or brand? Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign. Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company’s social media marketing strategies? Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand? Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market. Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.

Explanation / Answer

In today’s world social media is a part of life. Everybody wants to be stay connected to social media. There are many businesses that have the key to a successful social media presence.T he popular online shopping website that has somehow landed into every aspect of our lives specifically those who are crazy about shopping.Amazon is trying to engage their customers everytime by launching schemes. Amazon also highlights products and offers coupons to encourage an increase in sales.In facebook , AMAZON has got more than 23 millian likes.

Amazon is celebrating days Eg. On Mothers day they are introducing gift / coupons. Pinterest is a great platform because we can share pictures of its products without needing a large explanation for why people should buy the products. Making social media a priority is important to create a kickin’ internet marketing strategy. Not every social media platform is right for every business but there has to be a few social media platforms that can help promote your business if you do it strategically.

In this ways, amazon is attracting customer and ultimately they are increasing market share. If we visit to facebook & like amazon then notification goes top our friends means amazon is getting indirect poublicity.In this way we can say based on that response, how effective amazon is working.

If we consider other example like Flipkart. In that product cost is comparative high than amazon. They are providing limited vendor to customers.In flipkart we can not use any promotional code to get discount like amazon.
  

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