Select a product, line of products, or brand from a company of your choice and r

Question

Select a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis: What is the customer segment for this particular product, line of products, or brand? Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign. Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company’s social media marketing strategies? Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand? Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market. Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research. Include resources.

Explanation / Answer

Motorola, it advertises through Flipkart by making it as an exclusive seller and flash sales are made etc as a part of strategy to create some demand and encash the Niche & it was widely spread through social networks such as facebook & google+ etc., it uses the social media in an extensive manner like share and earn some coupons/ chances of winning the product for free/ at discounted price.

It mainly focus on low cost and high processing configuration need customers.

It created a great geal and response from the network at that time it almost wipe of the Gaints like Samsung & nokia from the market in India.

the company has performed a great show in the market by promoting through social media.

as the competetors are selling through retail which this new strategy of online purchase & marketing almost make the old concept of go & buy to Sit & buy.

The companies should follow the strategy to influence the target group by giving referal bonuses & other benefits/ extra service facilities.

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