In order to encourage greater composting of food waste, the National Composting

Question

In order to encourage greater composting of food waste, the National Composting Association (NCA) released a Public Service Announcement that included the following statistic. "92% of people do not compost their food waste."

Which of the following statements best explains why the "Save More Tomorrow" program described in Shlomo Benartzi's TED Talk works well at increasing saving rates?

Imagine that your company’s retirement plan provides a total of 5 options involving 2 different plan providers, TIAA-CREF and Fidelity. Employees who do not make an election are automatically enrolled in TIAA-CREF at the minimum level (5% contribution). Based on the Dan Ariely TED Talk and our in-class discussion of the status quo bias, which of the five options below is likely to attain the highest enrollment?

Explanation / Answer

a, The NCA is using a descriptive norm that is not likely to be very effective.

It tells what people do, rather than telling what people feel (in terms of their actions being right or wrong) about what they do. This is not likely to be very effective, becuase it does not tell why or why not that is ethically or morally correct or incorrect and whether that behaviour is approved or not.

c. It works by inviting people to save more of any pay increases that they may get.

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