________, which are tied to computerized cash registers, are used to track the s
ID: 451841 • Letter: #
Question
________, which are tied to computerized cash registers, are used to track the sales effects of food and other packaged good advertising.
Physiological measures
UPC codes
Attitudinal measures
Day-after recall tests
Net income tests
Jonas noticed that he got better results from his direct marketing television campaign when his ad appeared first in the series of advertisements. He is likely experiencing the impact of the ________.
primacy effect
recency effect
positive frame
negative frame
symbolic effect
Geoff is responsible for online marketing for the local automotive dealership. He manages the website, Facebook page, and twitter account. The type of media he is responsible for is broadly categorized as ________.
comparative media
traditional media
new media
informal media
symbolic media
Consumers with ________ are less likely to consider peripheral cues, such as endorser's likeability, in processing the ad.
high need for cognition
low need for cognition
low involvement
low need for stimulation
high need for stimulation
A marketer uses ________ to increase the acceptance and persuasiveness of their advertising communications, resulting in their use in an estimated 80% of all ads.
comparative appeals
fear appeals
humor appeals
negative frames
timeliness appeals
Explanation / Answer
UPC codes primacy effect new media low need for cognition comparative appeals
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