_______ 1. _____ involves video games A. Product placement B.Advergaming C. Buzz
ID: 449976 • Letter: #
Question
_______ 1. _____ involves video games
A. Product placement
B.Advergaming
C. Buzz marketing
D. Sponsorship
_______ 2. Ellen is in charge of developing a promotional strategy for a new product her company will soon introduce. She thinks word-of-mouth promotion is likely to be very effective and wants to keep the cost of the campaign relatively low. A key component of her campaign is likely to be _____.
A. television advertisements
B. sponsorships of major sporting events
C. magazine advertisements
D. buzz marketing
Explanation / Answer
A. Product placement
Video games are great medium to reach out to younger customers. Therefore organizations can put different products during different stages of the game.
D. buzz marketing
In buzz marketing is a type of viral marketing technique which focused on maximizing product awareness by increasing the word-of-mouth potential of a particular campaign or product. By buzz marketing companies make consumers talk about their products and services, in hope to grow consumers’ awareness through the growth of social media buzz and increase sales and profits.
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