_______ 1. When a business provides _____, they satisfy customers’ wants and nee
ID: 449729 • Letter: #
Question
_______ 1. When a business provides _____, they satisfy customers’ wants and needs by providing goods and services at a convenient moment for customers.
A. place utility
B. mass customization
C. time utility
D. form utility
_______ 2. The successful marketing campaign “What happens in Vegas stays in Vegas” is an example of _____ marketing.
A. place
B. idea
C. event
D. people
_______ 3. The primary goal of business is to
A. earn a profit.
B. Sell a product.
C. Manage people.
D. Beat the competition.
E. Avoid paying taxes.
_______ 4. Services are
A. shipped by the producer.
B. produced independently of the consumer.
C. consumed where they are provided.
D. stored in an inventory.
E. tangibles.
_______ 5. The ability of goods and services to satisfy consumer “want” is called
A. scope
B. utility
C. value
D. use
E. needs
_______ 6. What do gasoline for cars, ketchup for french fries, and scarves have in common?
A. They are pure goods.
B. They are inseparable services.
C. They are all in the growth stage of their product life cycle.
D. They are unsought products.
_______ 7. _____ are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.
A. Installations
B. Shopping products
C. Convenience products
D. Specialty products
Explanation / Answer
_______ 1. When a business provides _____, they satisfy customers’ wants and needs by providing goods and services at a convenient moment for customers.
C. time utility
_______ 2. The successful marketing campaign “What happens in Vegas stays in Vegas” is an example of _____ marketing.
A. place
This particular statement is about tourism marketing campaign for the Las Vegas Convention and Visitors Authority
_______ 3. The primary goal of business is to
A. earn a profit.
_______ 4. Services are
C. consumed where they are provided.
Services cannot be stored/shipped and produced independently of the consumer and neither are they tangible.
_______ 5. The ability of goods and services to satisfy consumer “want” is called
B. utility
_______ 6. What do gasoline for cars, ketchup for french fries, and scarves have in common?
B. They are inseparable services.
_______ 7. _____ are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.
C. Convenience products
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