The role of marketing is to achieve the company\'s objectives by making profitab

Question

The role of marketing is to achieve the company's objectives by making profitable sales of products to identified markets. T F To establish and sustain customer loyalty, companies should emphasize the creation of value. T F The development of marketing strategy usually does not involve identification of the target market because the seller is not particular as to who buys the product as long as there are profits. T F Competition is considered a controllable variable for most large, successful companies. T F

Explanation / Answer

15. False--- Marketing is the means of communication between the company and the consumer. Sales is delivering the product to the consumer in exchange of comodity or money as a price.

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