FALSE AND TRUE _____________ 9. From a marketing standpoint, a product can be an

Question

FALSE AND TRUE

_____________ 9. From a marketing standpoint, a product can be anything that a company offers to satisfy consumer needs and wants.

_____________ 10. When customers buy products, they also “buy” all of the attributes associated with the products, such as the brand name, the image, the packaging, the reputation, and the guarantee.

_____________ 11. Organizations use component parts and processed materials to produce other products.

_____________ 12. Consumers buy convenience products frequently and with limited consideration.

_____________ 13. Unsought products are those goods that are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.

_____________ 14. The benefits of licensing are instant name recognition, an established reputation, and a proven track record.

_____________ 15. The stages of product life cycle include expansion, peak, contraction, and trough.

_____________ 16. Consumers typically consider dishwashers and tooth pastes as specialty products.

Explanation / Answer

9. True

10. True

11. true

12. True

13. False , Convenience products are those goods that are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.

14. True

15. False

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