Have you ever been to a SlamBall match? Probably not. Warner Bros. and TNN netwo
ID: 447434 • Letter: H
Question
Have you ever been to a SlamBall match? Probably not. Warner Bros. and TNN network, however, are betting that you soon will. What is SlamBall? Think about combining basketball, hockey, roller derby, and trampolines. Sound exciting? SlamBall is played four on four on a full court. Hockey-style rules make dribbling the SlamBall (similar to a basketball) somewhat difficult so innovations in ball control are encouraged. There are basket goals that may be approached from the front, side, or rear. The court is enclosed in plexi-walls to keep the ball in play. HotSpot trampolines extend play to heights of up to 17 feet above the game floor. At present there are six professional teams, however, this number is expected to grow as this new extreme sport catches on. For more information visit the SlamBall Web site at www.slamball.net.
1. Using the personality traits discussed in the chapter, you should create a detailed profile of the type of consumer that might be interested in SlamBall. Explain your rationale.
2. Take the profile developed above and specifically indicate how SlamBall might reach these
consumers. As part of your answer you might examine the media, endorsements, publicity, or other venues.
3. Comment on what you perceive to be the future of extreme sports like SlamBall.
Explain/justify your forecast and judgment with a details and support from applicable course concepts and terms.
Explanation / Answer
1. Using the personality traits discussed in the chapter, you should create a detailed profile of the type of consumer that might be interested in SlamBall. Explain your rationale.
Answer: Slam ball is an extreme game that is watched and played by these type of people:
1. Age group: 18 to 30 years
2. Gender: Mostly males
3. Personality Traits: Extremists, adventourous, outgoing, ready to move, vociferous etc.
2. Take the profile developed above and specifically indicate how SlamBall might reach these
consumers. As part of your answer you might examine the media, endorsements, publicity, or other venues.
Answer: Th most important publicity or advertisement campaign that can be organised is nothing but some exciting and adventourous contest that thrills the participants and make them feel more about this sports. This is how this sport would become more popular and acceptable.
3. Comment on what you perceive to be the future of extreme sports like SlamBall.
Explain/justify your forecast and judgment with a details and support from applicable course concepts and terms.
Answer: This type of sports are away from traditions and thus are required at this moment as this fills the gap and entertains the people as never before.
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