To successfully utilize SWOT analysis as a catalyst for strategic planning, the

Question

To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?

The manager must look beyond the firm’s current product offerings.

The manager must find ways to connect the firm’s strengths to its opportunities.

The manager must strive to convert weaknesses into strengths.

The manager must attempt to minimize the firm’s limitations.

The manager must find ways to transform key threats into strengths.

Explanation / Answer

The manager must attempt to minimize the firm's limitation.

The marketing manager in SWOT analysis is considering only Strength, Weakness, Opportunities and Threats

Among the given question the specified choice is not coming under the head of a 'Marketing Manager', while The first choice is creating some doubts on students minds, where marketing manager is analysisng firms 'Threats' from her competitiors.

Please note the Keywords, Marketing Manager, SWOT ( Strength, Weakness, Opportunities, and Threats)

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