You are a brand manager of a snack chip, and you want to consider the different

Question

You are a brand manager of a snack chip, and you want to consider the different levels of online advertising. Propose a research project to determine what effects different levels of online advertising have on consumer behavior, and address what type of research design to use, why you would use it, and how you would conduct research. Describe how the data is going to be collected, identify the instruments used, and explain how the collected data will be analyzed. Provide recommendations and a justification for the type of online advertising that should be used to market a snack chip.

Explanation / Answer

There are 2 different types of online advertisig which are primary and secondary research methods.Primary research means a design which is made by yourself for example you have to find out the consumer taste,preference etc.Secondary research means a deasign made by someone else.
Whlie releasing a new product research will help us in reducing risk.For primary method we have several tools avilable in market like survey,public opinion etc.The data can be colloected by quantitativ emethod and qualitative collection methods.Quantitative methods include trial,observstion,collecting data from management information system etc.Qualitative methods include document verdict,observation techniques,in depth interview.
The reason that the snack chip market is so large because food market is highly brander item.This market has long term investment with highly profit margin.

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