625A A roadmap is a representation of your organization. The roadmap should focu
ID: 435228 • Letter: 6
Question
625A
A roadmap is a representation of your organization. The roadmap should focus on delivering value to all stakeholders, financial responsibilities, processes implemented within the organization, strategic partners required to deliver your product or service, and an evaluation mechanism that encourages regular revision of processes to sustain growth at a rate aligned with the goals of the organization. Build the roadmap around the three or four operational goals. Each category will reflect strategies to support the accomplishment of your goals.
Operations Roadmap
Goals
Value to Customers
How are your manufacturing and/or development processes providing value to customers?
Financial Obligations
What are the financial requirements of your operation's goals?
Delivery Processes
What operations are required to deliver your product or service to customers?
Strategic
Partners
Who are your strategic partners? How will you create sustainable, mutually beneficial relationships between the organization and stakeholders?
Evaluation
Evaluate your processes. What improvements would support the growth of your organization and ensure value for all stakeholders?
Goal 1 Find a manufacturer and negotiate prices
Goal 2 Find a web designer to create a company website
Goal 3 Formulate plan for the hiring of advertising/marketing agencies
Goal 4 Choose distributor who will ship our products.
Goals
Value to Customers
How are your manufacturing and/or development processes providing value to customers?
Financial Obligations
What are the financial requirements of your operation's goals?
Delivery Processes
What operations are required to deliver your product or service to customers?
Strategic
Partners
Who are your strategic partners? How will you create sustainable, mutually beneficial relationships between the organization and stakeholders?
Evaluation
Evaluate your processes. What improvements would support the growth of your organization and ensure value for all stakeholders?
Goal 1 Find a manufacturer and negotiate prices
Goal 2 Find a web designer to create a company website
Goal 3 Formulate plan for the hiring of advertising/marketing agencies
Goal 4 Choose distributor who will ship our products.
Explanation / Answer
Goals
Value to Customers
How are your manufacturing and/or development processes providing value to customers?
Financial Obligations
What are the financial requirements of your operation's goals?
Delivery Processes
What operations are required to deliver your product or service to customers?
Strategic
Partners
Who are your strategic partners? How will you create sustainable, mutually beneficial relationships between the organization and stakeholders?
Evaluation
Evaluate your processes. What improvements would support the growth of your organization and ensure value for all stakeholders?
Goal 1 Find a manufacturer and negotiate prices
Verify the quality of product, The product matches customer needs, provides value for money with given features and quality, allows for competitive pricing
The cost of the product should be optimized through bargaining, EOQ, Economies of scale, adequate RFPs for supply, ensure six sigma and lean processes in place by manufacturer, maintain alternatives
Delivery to warehouse and customer. Cost and best location of warehouses to minimize cost, cheapest mode of transportation, consider vertical backward and forward integration for transportation to maintain control over inventory and delivery
To analyze whether purchase is feasible or manufacturing. If manufacturing then formulate strategic alliance with existing manufacturer, or with financiers to acquire existing units. To have alliance partners in other countries where product manufacture may be relatively cheaper, while maintaining quality.
Expansion and growth through vertical backward integration through strategic alliance or reinvestment of profits, or investment through loans against assets.
Goal 2 Find a web designer to create a company website
The website should be easy to navigate and use for customers to view, select and purchase products.
The cost of website and maintenance should generate adequate financial benefits, lateral costs for SEO and using the website as a marketing tool should be provided for, ensure push for online marketing
Delivery modes and schedules should be included in the website for every product including cost, where payable by customer
A website requires constant revision and monitoring to ensure it is always up to date with the latest technological advances and continues to provide value to the company and brand, through enhanced customer base and sales. So strong relationship with the web designer is mandatory with mutual respect and understanding
With the plan for globalization ensure adequate exposure for the brand across networking platforms. Strengthen online presence.
Goal 3 Formulate plan for the hiring of advertising/marketing agencies
Adv & Mktg campaigns should target the main identified prospective customer segment, should add perceived value for customer
The cost of marketing and advertisement to be allocated to various modes of promotion after analysis of which media and method would provide optimal results, decide to hire or in-house, does the agency understand product and customer
The cost of delivery and warehousing finally impacts product cost making it competitive for marketing. Excellent delivery infrastructure can add value to a product through adv. Mktg.
Advertisement and marketing campaigns make or break a product and even companies, as it is a large investment and returns are never guaranteed. A strong relationship with a mktg. adv. firm is mandatory as it needs to understand the needs of the company and the customer to arrive at a consensus on the campaign.
Inclusion in decisions can be helpful to provide adequate importance, responsibility with accountability. Change campaigns as per analysis of results from existing campaigns. Monitor performance.
Goal 4 Choose distributor who will ship our products.
Cost of shipping should be reasonable to allow for attractive pricing and not become a burden for the customer, service should be reliable.
Shipping cost to be minimized through multiple RFPs, maintain alternatives, ensure minimal weight and size by smart packaging options
Delivery mode, available infrastructure, able to handle stress and crisis situations, maintain strict delivery schedules, support excess demand, is adaptable to changing needs
Consider forming a strategic alliance to have better control, have a strong relationship where the distributor always provides priority to the company
Consider investment in shipping as part of vertical forward integration.
Goals
Value to Customers
How are your manufacturing and/or development processes providing value to customers?
Financial Obligations
What are the financial requirements of your operation's goals?
Delivery Processes
What operations are required to deliver your product or service to customers?
Strategic
Partners
Who are your strategic partners? How will you create sustainable, mutually beneficial relationships between the organization and stakeholders?
Evaluation
Evaluate your processes. What improvements would support the growth of your organization and ensure value for all stakeholders?
Goal 1 Find a manufacturer and negotiate prices
Verify the quality of product, The product matches customer needs, provides value for money with given features and quality, allows for competitive pricing
The cost of the product should be optimized through bargaining, EOQ, Economies of scale, adequate RFPs for supply, ensure six sigma and lean processes in place by manufacturer, maintain alternatives
Delivery to warehouse and customer. Cost and best location of warehouses to minimize cost, cheapest mode of transportation, consider vertical backward and forward integration for transportation to maintain control over inventory and delivery
To analyze whether purchase is feasible or manufacturing. If manufacturing then formulate strategic alliance with existing manufacturer, or with financiers to acquire existing units. To have alliance partners in other countries where product manufacture may be relatively cheaper, while maintaining quality.
Expansion and growth through vertical backward integration through strategic alliance or reinvestment of profits, or investment through loans against assets.
Goal 2 Find a web designer to create a company website
The website should be easy to navigate and use for customers to view, select and purchase products.
The cost of website and maintenance should generate adequate financial benefits, lateral costs for SEO and using the website as a marketing tool should be provided for, ensure push for online marketing
Delivery modes and schedules should be included in the website for every product including cost, where payable by customer
A website requires constant revision and monitoring to ensure it is always up to date with the latest technological advances and continues to provide value to the company and brand, through enhanced customer base and sales. So strong relationship with the web designer is mandatory with mutual respect and understanding
With the plan for globalization ensure adequate exposure for the brand across networking platforms. Strengthen online presence.
Goal 3 Formulate plan for the hiring of advertising/marketing agencies
Adv & Mktg campaigns should target the main identified prospective customer segment, should add perceived value for customer
The cost of marketing and advertisement to be allocated to various modes of promotion after analysis of which media and method would provide optimal results, decide to hire or in-house, does the agency understand product and customer
The cost of delivery and warehousing finally impacts product cost making it competitive for marketing. Excellent delivery infrastructure can add value to a product through adv. Mktg.
Advertisement and marketing campaigns make or break a product and even companies, as it is a large investment and returns are never guaranteed. A strong relationship with a mktg. adv. firm is mandatory as it needs to understand the needs of the company and the customer to arrive at a consensus on the campaign.
Inclusion in decisions can be helpful to provide adequate importance, responsibility with accountability. Change campaigns as per analysis of results from existing campaigns. Monitor performance.
Goal 4 Choose distributor who will ship our products.
Cost of shipping should be reasonable to allow for attractive pricing and not become a burden for the customer, service should be reliable.
Shipping cost to be minimized through multiple RFPs, maintain alternatives, ensure minimal weight and size by smart packaging options
Delivery mode, available infrastructure, able to handle stress and crisis situations, maintain strict delivery schedules, support excess demand, is adaptable to changing needs
Consider forming a strategic alliance to have better control, have a strong relationship where the distributor always provides priority to the company
Consider investment in shipping as part of vertical forward integration.
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