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625A You are opening a new e-commerce company that will offer specially designed

ID: 431043 • Letter: 6

Question

625A

You are opening a new e-commerce company that will offer specially designed athletic clothing for women sizes 14 and above. The company wants to make a graphic organizer that explores all of the primary and secondary key activities for this new company. Take the key activities of, finding a manufacturer that will create the products at the lowest price possible, (without sacrificing quality), hiring a webmaster to set ou your website, setting up your 24/7 customer support phone line, and continue doing research in the field with more interviews with potential customers for your new company to gain more input.* THESE WILL BE YOUR FOUR PRIMARY KEY ACTIVITIES* that you feel are necessary to achieve each goal you have defined. Create a key activities graphic organizer that separates key activities into these two categories; primary and support. Along with each activity, provide a brief summary that describes the importance of the activity, strategies to implement and support the activity, and the intended outcomes. The SECONDARY ACTIVITIES will be those of your own choosing. What would your secondary/support key activities based on your primary key activities?

Explanation / Answer

Primary activities

Support activities to Primary activities

Secondary activities

Finding the Manufacturer, Fixing the target market, creating the website and forming of customer care

Consultants to form the company, advertisement and promotion

Distribution warehouse, Delivery boys hiring, return or exchange policies,

Feedback of customer

Market research

Finding the Manufacturer, Fixing the target market, creating the website and forming of customer care

Consultants to form the company, advertisement and promotion

Distribution warehouse, Delivery boys hiring, return or exchange policies,

Feedback of customer

Market research