Write a 3-5 page paper Create a new company and address all of the below items a

Question

Write a 3-5 page paper

Create a new company and address all of the below items and tie in the marketing techniques

Briefly describe what your company is and what product you sell

Who is your target audience? Ex: demographics, consumer shopping behaviors. What predictive analysis would you use?

How would you target them? Ex: what kind of advertising, strategies discussed in this module.

How would customers buy your product and for how much

Who is your competition

How would you gage customer satisfaction - reference tactics you learned about.

How could you use big data and analytics to personalize the experience and track their shopping habits. Ex: rewards programs.

How do you expect to maintain your customer base, grow and remain competitive. Ex: special offers, price adjustments, etc.

Explanation / Answer

Gopro has a different form factor as well as having a different identity in the camera market. Projecting itself as a sports brand which can be used in different sports as well as being used in the common day to day life. GoPro has successfully differentiated itself from the different category of the cameras with the help of the innovative design as well as multiple accessories given for day to day jobs as well as extreme sports. I having a wide angle lens which can capture more and more out of the frame.

GoPro has primarily targeting on the sports industry as well as targeting on the home camera. By targeting the extreme sports just like the para diving parasailing water sports and different sports in which the first person view is very necessary GoPro have successfully integrated itself in the market. GoPro has became a second name for the first person camera in the market. By having a very was support and extreme availability of the accessories for GoPro it has successfully integrated into different sports events .

Go cross products are developed according to the need customer provides the feedback and it is developed according to the feedback of their customers. New implementation of the technology and the changing technological implementations are done inside the cameras to stay competitive to the market. Study over the competitors as well as the cheaper competitors GoPro is directly competing with each and every competitor successfully. Oberoi does not follow the traditional development method which was described in the book, google doesn't rely on the traditional sources of development but it relies on the technological advancement as well as prototyping by giving out the prototype to the actual sports when to take a test on the same.

By maintaining the customers needs and implementing new system technologies into the GoPro cameras. GoPro has successfully avoid the traditional method of developing the cameras and the equipment which can lead into Earth monotonous company which develops the similar cameras every time. By having a focus on the customer needs goPro has successfully built a platform to provide the specific cameras to the customers.

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