Module 05 Product Marketing Project - Value Propositions and Customer Relationsh

Question

Module 05 Product Marketing Project - Value Propositions and Customer Relationships

(THE COMPANY I AM USING IS ORACLE AND PRODUCT IS ORACLE CLOUD)

Now that you have selected a product, target market, and explored the industry it's time to think about how you will communicate value to that market. For this piece of your project provide the following:

Develop a value proposition, the value delivery system, and the touch points your customer will encounter.

Develop two customer relationship management programs you might use. For example some firms use rewards programs as part of their customer relationship program.

Your assignment should be 3-4 pages, proofread for correct spelling, punctuation, and grammar. Be sure to cite your sources per APA formatting.

Explanation / Answer

ORACLE CLOUD

Positioned to help our client successfully deploy the next generation of enterprise solution in the cloud

Cloud applications are the next generation application suite from Oracle. Oracle cloud was build from the ground up to a modern best practice centric application, while using the best concepts from their legacy suite of applications.

Oracle Cloud Specializations:

# Oracle CPQ Cloud Service

# Oracle Sales Cloud

# Oracle Financials Cloud

# Oracle Global Human Resources Cloud

# Oracle Supply Chain Management Cloud Specialization

# Oracle Procurement Cloud Specialization

Customer Relationship Management Programs

Here customer relationship management programs will focus on three critical areas:

a. Understanding and meeting customer expectations

b. Communicating effectively with the customers

c. Ensuring effective processes to meet customer requirements

1. The Tier System Program:

The tier system is based on levels of loyalty. It is for long term members where the size of rewards increases over time, encouraging customers to stay loyal. There will be four levels in this program: Red, Gold, Platinum and Onyx. The more points customer receive the higher level they will reach.

2. The Game Program:

Creating a rewards program based on game is not that difficult. A great example is Mastercard who recently launched such a app on Danish market. One advantage of game program is, it can run sweepstakes to encourage repeat purchases.

Reference:

1. Oracle website: What is oracle cloud platform

2. Blog : How to sustain loyalty of customers in long run ?

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