Suppose you are hired by a local farming cooperative to develop a SMIS. The coop

Question

Suppose you are hired by a local farming cooperative to develop a SMIS. The cooperative wants to promote eating healthy foods, increase awareness about its weekly farmer’s market, increase traffic to its Web site, and sell more of its products directly to consumers. Which success metrics would indicate that the cooperative has achieved its goals? Who would be the cooperative’s target audience? What value would the cooperative’s SMIS provide to its customers? How could the cooperative make personal connections with its customers? Which SM platform(s) would you recommend the cooperative use? Justify your recommendation.

Explanation / Answer

Developing a social media information system can be very beneficial for any organisation as it would provide competitive advantage and increase the chances of adoption of the specific business in the international as well as local market. This approach increases adaptability and provides positive impact on the overall revenue generated by the organisation as well as reduce the risk of not being known to the customer.

Looking into the total sales generated by the market as well as helping the society through ethical standards would be the most appropriate approach of targeting the customers. By implementing visitor monitoring system in the local market as well as having a people counter would be the most appropriate metric that could be used for measure effectiveness of the specific program in the offline sector, using hit counter on the website would be the most appropriate be of assessing success of the program.

Targeting younger generation as well as new generation who usually shop online would be the most appropriate target market for the specific website. Providing information about organically grown vegetables as well as benefits on the website would be the most appropriate way of creating an advantage in selling for the local market.

Making personal connection with the customer would involve one to one communication with independent stores on the website. People can order their vegetables from the website as well as they can also order other things. Creating connection with the sellers good also enable increase in revenue generation resulting better management of the specific market. This type of approach would provide positive impact on availability of creating better connections with the customers using the website and social media interaction system.

Using Facebook as the main tool for operation would definitely increase the overall chances of service provision to the customers as well as it would provide positive identity to the local market as well as it would help the local market to maintain better connection with the customers and to influence them in a better way.

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