ou are the manager of Impromptu Printing, a leading print shop. Impromptu\'s res
ID: 426059 • Letter: O
Question
ou are the manager of Impromptu Printing, a leading print shop. Impromptu's resources include a highly experienced staff and state-of-the-art printing presses. However, your closest competition has started to cut into your market share by offering same-day turnaround on most orders. Although your staffing and equipment is not optimized for rapid production, you decide to start offering a same-day guarantee to your customers. According to the resource-based view, what is wrong with this decision?
A.You have failed to take into account resource immobility.
B.Customers tend to have negative opinions of firms that imitate other firms.
C.Employees are often resistant to changes in strategy.
D.Your business is not organized to capture value.
Explanation / Answer
D. Your business is not organized to capture value.
It means that company might have resources that may be rare or costly to imitate but if the company isn't organized to use the resources in the right way then they can't gain competitive advantage.
Staff and equipment is available at impromptu but their inability to exploit the resources the right way is what they are overlooking. Hence option d states what is wrong with the decision.
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