Help to paraphrase (Similar wordcount) 1) CRM is a set of applications that give
ID: 424451 • Letter: H
Question
Help to paraphrase (Similar wordcount)
1) CRM is a set of applications that give companies to derive penetrations into clients altering demands, wants, and behaviors in order to better function them. These applications help AirAsia to analyze clients contact so that it enables AirAsia to keep and update electronic client profile. Furthermore, CRM besides help to update on-line replies at AirAsia ‘s web page for often asked inquiries (FAQs) about their services, such as engagement, online payment and etc. A decent CRM is essential for AirAsia to achieve success in its industry. By using CRM, the employees of AirAsia's can effectively comprehend and fulfill client's needs and wants.
2) The most influential factor in the strategy of AirAsia is the price, this is because the airlines that compete in the low-cost market. Trend analysis also benefited in the APS system designed to maximized revenue AirAsia with system pricing strategy and optimizing existing YMS. On the other hand, operating costs will be reduced by AirAsia APS system using YMS system to generate information to improve AirAsia plans and schedules for the required facilities. YMS system integrated into the APS system which ensures optimization of profits.
3) The most compelling component in the methodology of AirAsia is the value, this is on account of the carriers that contend in the minimal effort showcase. Pattern investigation additionally profited in the APS framework intended to expand income AirAsia with framework valuing system and upgrading existing YMS. Then again, working expenses will be decreased via AirAsia APS framework utilizing YMS framework to create data to enhance AirAsia designs and calendars for the required offices. YMS framework coordinated into the APS framework which guarantees advancement of benefits.
Explanation / Answer
1) Customer relationship management is an important application utilised for better understanding of the demands and behaviours of clients in order to, serve them better and attain customer satisfaction. With development of Technology this tool records all client details, along with every interaction of the organisation with the client within the client profile enabling Air Asia to provide customer specific services and quicker response. The CRM also is very useful for maintaining the online chat help on the Air Asia website, especially with regards to frequently asked questions about their services such as engagement, online payment, change of booking, cancellation et cetera. The aviation industry being customer service center it is essential that Air Asia implement an effective CRM system, to achieve success within the sector, as the industry is extremely competitive. An efficient CRM helps employees of Air Asia to effectively comprehend customer requirements and react quickly and efficiently to fulfill them.
2) The focal point of the business strategy adopted by Air Asia is the low pricing, as the airlines has created a niche for itself within the low cost market. The utilisation of Advanced passenger screening system which was adopted to maximize revenue shows the positive results generated through analysis of trends, combined with the low pricing and an efficient YMS Air Asia seems to have its strategy right. The APS system in coordination with the YMS system can effectively reduce operating cost by more efficient allocation of available flights to minimise wastage, through better monitoring and control of flightss and passenger availability, by integrating both systems to ensure co-ordination and effective rescheduling for maximization of profits. The integration of both systems will essentially result in the effective generation of information optimal planning and scheduling of all resources.
3) The most important factor contributing to the success of Air Asia is the value component provided to each client. AirAsia seems to understand the importance of focusing on provision of high quality services in a service based industry which is highly competitive and extremely plan driven. The carriers are mostly contained in the minimal effort showcase and all efforts at maximization of profits are focused on utilisation of Technology within the APS and the YMS, alongwith their integration, rather than on cutting costs in value of service provided to passengers. Constant upgradation of Technology leads to reducing and illuminating wastages and maximum and efficient utilisation of available resources. Integration and coordination of Technical systems converts into a major advantage design to enhance productivity, customer satisfaction and profitability of the entire organisation at one go. Effective data management, analysis and utilisation is a major factor for service oriented organisations and area seems to understand this, which is proved by its utilisation of the CRM and APS.
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