A furniture store with 10 locations is considering using CRM to increase sales t

Question

A furniture store with 10 locations is considering using CRM to increase sales to customers that have previous purchased products outright and have financed products through the chain's credit arm. As a stellar store manager, you have been handpicked by the CEO to help with this initiative. Write a 2-page memo to the CEO brainstorming what CRM strategies you might use, how the company might benefit and what type of system or data collection (or previous data collection) the company could use to gather information and put the information together in a platform.

Explanation / Answer

For improving the customer relationship management, availability of advertisement tools as well as using different approaches to improvise the overall effectiveness of the advertisement programs would be the most appropriate way to spread awareness about the products start the furniture store is selling. Which type of approach would enable the furniture store to spread information about its products into the society as well as get greater revenues from the same market.
Implementation of a Social Media Program would be the most beneficial way of maintaining a customer relationship. This type of approach would ensure maximum reach to the customers as well as provision of the services and adequate database management system can easily be done by using social media structure. Creating customer relationship by providing services over social media as well as interacting with the customer would be much easier for the organisation.
Adopting participation in local events as well as sponsoring other local sports teams would also be a very beneficial Parts for improving the overall reach to the customers as well as creating a contact. By setting up stalls in different sports events. Implementation of this customer relationship strategy would ensure maximum reach to the organization's products as well as it would also provide a better availability for reaching out its customers in Different diversities.

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