A furniture store with 10 locations is considering using CRM to increase sales t

Question

A furniture store with 10 locations is considering using CRM to increase sales to customers that have previous purchased products outright and/or have financed products through the chain's credit arm. As a stellar store manager, you have been handpicked by the CEO to help with this initiative. Write a 2-3 page memo to the CEO brainstorming what CRM strategies you might use, how the company might benefit and what type of system or data collection (or previous data collection) the company could use to gather information and put the information together in a platform. Write your memo to the CEO

Four sustansive paragraphs

Explanation / Answer

We can draft the Memo to CEO explaning the current staus , explaining why we are looking for new software and then may be giving details about requirements & final output it iwll give to managment:-

Current Status: Sir , As we are now have our store strengh in 10 different locations, with increase in our visibility we are getting more queries from customers. With a growth in sales demand to make our systems and records , information uptodate & robust, now we need a proper high ended software, May be CRM will be good investment.

Curently we are facing issues like every one is keeping customer data manually, there is no follow up , it is decentralized , kept at different location, no standardization , everyone gives their own information sometimes harming the company's image. To follow the same process we should have some system to which works same way for every customer and all data can be kept digitally.

Benefits of CRM : A CRM is a good investment option as it will company to centralize it process of customer enquiry, publicity ,and sales purhcase data, customer data.

System infra requirement

Follwing is the requirement for executing the proposal

looking for a software devloper vendor

Choose between customized or ready to use (make or buy) decision

Prepare project team

Designate a budget

Computer Systems in all locations

Training to staff

implementaion

Data required for CRM

We need all our records to create master data in CRM , and record all new entries properly, so that we have a big data base which can create to generate reports for different stakeholders

Reports/MIS may be in following forms:-

Sales reports, , Location wise, product segment wise which helps mangement for decision making

Queries to Sales conversion

Missed customer reports with reason

sales person wise sales report, incentive Report

Summary

So overall , we would request to accept this proposal of implenation of CRM in the organization to grow furhter in a smooth manner.

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