Dear Experts, Please help me answer question #8-14 based on case application. Qu

Question

Dear Experts,
Please help me answer question #8-14 based on case application.
Question
What do you think of UA's approach to innovation? Would you expect to see this type of innovation in an athletic wear company? Explain
Thank you so much

efforts. The changes haven't been easy we ve still got a long way to go, and that's include? AlS0 your assistance. To help minimize the pres- wou software develop would provide. I'd like some ne to eviW ld prov r the weekend, so ease get op an employee stress management d implement immediately. Due to finances e a lot of excess funds to spend on fitness me your re soon as possible. purposes only, and not m program fictionalized company and neesage were created for meant to reflet sositively or negatively on This o you're going to have to work within that ment practices by any company edu y on m APPLICATION #1 t Big Thing ith a simple plan to make a superior T-shirt. As became wet and heavy during the course of a game captain during the mid-1990s for the University there had to be a better alternative a football team, Kevin Plank hated having to re- a year of fabric and product testing, Plank introdu the cotton T-shirt he wore under his jersey as it nd set out to m Under Armour compression product-a synthetic st

Explanation / Answer

UA has been the best company in the sportswear category ever since it is launched with its best approach to innovation. it has been facing fierce competition from NIKE, which is its biggest compeitior.when Nike launches a new product line ,UA has come up with its innovative product line which is much more better than nike.it has taken innovation to next level every time while launching a new product line.

This type of innovation in necessary in every athletic company as athletic wear industry has limited brands all competing for the same customers. So innovation is required to gain competitive edge. Innovation require taking into consideration changing needs of customers.

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