Write a three to four page paper to formulate marketing strategies that are tail

Question

Write a three to four page paper to formulate marketing strategies that are tailored to any given foreign market. Ensure you include the ten major subject areas: the importance of market research, key factors in strategy management, the factors influencing international product offerings, the key considerations for marketing industrial products, the factors associated with distribution channel management, key considerations in the distribution process, factors affecting promotion of products/services abroad, key considerations in international sales force management, key considerations of promotional strategies for international markets and components of pricing as competitive tools. Your paper should include an introductory paragraph and at least four paragraphs of text.

Explanation / Answer

Some basic Strategies for entering International markets are as follows

Direct exporting

By directly exporting into the international market a company can enter into a foreign market very easily. The only drawback of this type of the market that the company is not directly responsible to the customers but to the service provided he is relying on to the other country.
Direct exporting can be very beneficial for an organisation as it is totally based on exporting the manufacturing goods as well as raw materials from the factory itself which reduces the overall cost over different mediums. This specific type of international business entrance provides a very rigid support as it doesn't need any kind of profound the structure inside the target country.
Direct export also has a limitation of being less effective in the market as there is no direct marketing involvement is done. While exporting the goods from a country to a different country, overall cost of the export could be very effective for an organisation which could directly into loss.

Franchising

Why opening franchisees in different countries for your brands or service you can easily extend your business to different countries and enter the new market. But you have to be a well established brand in your own country for expanding franchisees into different countries as it requires a global identity. Without a broker Global identity one cannot do business in foreign countries.
Opening a franchise in 2 different country could be very beneficial for a company to establish its chain inside other country. While entering the international market franchise is one of the most popular ways of creating our business in different countries. This specific type of entrance is strategy has benefit of creating a brand identity using the company's Global brand image.
Franchising also creates problems towards a specific society by having toughness to maintain their structure. This specific deafness directly decreases the overall efficiency of the franchise system and reduce the overall effect of the supply chain in terms of the international markets.

Joint ventures

Joint ventures are the safest way to invest your money in different countries as well as International businesses. With the help of joint ventures one can easily invest their money with the purely experience company and can gain profit.
Joint ventures can provide use profit if they are done correctly. That can be very beneficial in terms of Huge investment as the risk is lower because an experienced company in the same country is already working with you.
Joint ventures can also be very dangerous for an organisation as they can expose the company to a bigger loss.

According to me franchising is one of the best ways to enter an international market. By maintaining a company's Global brand image inside a specific country, organisation can gain benefit from it free exist society. This specific type of entrance strategy ensure that the company brand image reflects the positive way of the product or service into the society which directly leads the company to increase sales. Success rate of the franchise is also higher in entering the international market as most of the international firms who Enter the New Market provides a basic survey as well as research on the specific country.

A company is always prone to some external factors which changes its focus on International operations. The factors are responsible for all the changes in the international marketing strategies as well as policies of the organisations.

Some factor which affects business operations internationally are as follows

Increasing Competition

As the competition is growing and there are so many competitors are coming up with similar ideas in international markets. As international markets are huge and the number of businesses who are working internationally are also very big. Hence number of affecting competitors is also increased which directly affects the organisations overall capability and business operations. By having a tough competition in the same feel your company is dealing in, overall profit margins are reduced and we have to focus on better promotion strategy to compete with the other competitors as well.

Policies of government

Government policies is one of the most major factor that influences a company's overall international business operations. As the government policies changes company's business operations are diversely affected. At some places government policies can be against the company's business strategy and at some places it can be in favour hence it creates a difference between two places of doing business. Why these changes and policies of government a business is really affected internationally.

Natural forces

If a company lacks a natural resource then we cannot do anything about it, changes from place to place and in international market If a company cannot find a proper resource then it cannot survive in the same location.

Socio cultural factors

Socio cultural factors diversely effects companies international business operations, as the socio-cultural factors produces a cultural difference in the company as well as the workplace. In international market where different cultures are working all together, effect of social cultural environment is very big.

Demographic factors

Demographic factors are the one of the most influencing factors for affecting the international operations for a business. Demographic factors are uncontrollable and directly affects the company's over on productivity as well as diversity which affects its International operations.

Technological advancement

Technological advancement is taking place. Many companies are coming up with their own ideas who are more technically advanced and developing new ways to deal with the International markets which is increasing the overall thread for the companies in international platforms.

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