You will produce a PowerPoint® presentation of 15 slides with audio based on the

Question

You will produce a PowerPoint® presentation of 15 slides with audio based on the following:

Scenario:

A start-up company, Nalpak Pharmaceuticals is a United States of America (U.S.A.) pharmaceutical products firm that is growing very rapidly at home and abroad. Integrity and honesty regarding product quality and concern for consumer well-being are values of the founders of the firm.

Recently Naplak Pharmaceuticals developed several new products to service customers who cannot afford the pricier life-saving anti-allergen medications and the self-injecting devices currently on the market. These products can be self-injected by the person suffering from a life-threatening allergic reaction and were just recently approved for the marketplace by the U. S. Food and Drug Administration.

In order to respond to the projected rapid growth of the firm, they are going to be hiring an additional 100 employees in the next two months to cope with the demand for these new life-saving products. Because the company is hiring so many new employees, they are concerned with maintaining the founders’ original values while ensuring a quality product.

They are also concerned with promoting and pricing these new products fairly, based on the company values and their concern for affordability for the middle-class in the U.S.A. and other consumers and client companies abroad.

Address the items pertaining to the promotion and pricing strategy for the company’s new products in line with the company founders’ values in a minimum 15-slide PowerPoint presentation with audio (add an additional title and reference slide).

Checklist: Address the following promotion and pricing strategy items:

1. Specify what guidelines the company should institute to make sure that all personnel adhere to the founders’ values in promoting and pricing the product or services at home and abroad.

2. Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-threatening anti-allergen medications and self-injecting devices using 3 different types of advertising.

3. Provide a public relations strategy to promote the new product line.

4. Prepare 1 tool each for consumer sales promotion, personal selling, and social media.

5. Describe how the AIDA concept stages are to be addressed.

6. Explain 3 possible pricing strategies and any discounts, rebates trade discounts, and/or allowances that would apply for this new line of life-saving products.

7. Explain how you will determine a profit has been realized based on your pricing objectives.

8. How the employees will handle consumer concerns and feedback in terms of transparency.

9. Explain how your promotion and pricing strategies adhere to the guidelines you have established for promotion and pricing products and services globally.

For the audio portion use your microphone either built into your computer in most cases or, alternatively, your microphone headset you purchased.

Please Answer this ASAP.

Thanks

Explanation / Answer

A) 1. Integrity: Personnel should be committed to the business ethics and good goverance.

2. Focus on customers: In today's scenario, every business and every firm is focusing on the customer, its value and needs. Customer orientation has become the primary goal of every organization. Understand the value of customer and aims at improving to satisfy the customer needs.

3. Value: Delivering value to the customers and shareholders associated with the organization.

B) THree types of advertising:

Social media: In today's era, social media has become a part of brand community. Own brand websites and apps have made an easy and convenient track to reach its target customers. People now can directly view the brand and the content by using direct brand websites. These communities are able to reach and manage the data of the visitors using these websites and online apps. These communities have become wider in todays era of technology. There are no geographical barriers to restrict these communities at one place.  

Television: Product placement by paying a television show or movie theater to include product prominently in the show and during breaks and intervals in movie studios.

Newspaper: Advertisements given in the newspaper is a type of traditional marketing. As newspapers are read by millions of people who do not know how to use internet. Further, Newspapers have emerged with apps such as New York Times Cooking App. for people to explore their specific areas of interest.

C)

.Public relation implies to various messages the the companies use to spread messages about their work to the public. Public relation strategies that companies can use to gain public support for its operations includes articles in newspapers and magazines, television and radio presentations. Nowadays, media and social networking are the tools that most of the organizations and corporations use to promote their products & services.

So, we can say, promoting the product line by showing big celebrities in their advertisements, storytelling with images or performance art, making documentaries on the products & services.

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