A picture of a mountain on a water bottle might be an example of any of the foll

Question

A picture of a mountain on a water bottle might be an example of any of the following except which? a. b. c. d. e. Trademark Green-washing Classical Conditioning Promotional Labeling Way-Finding A live musical concert is least likely to use which of the following? a. Discriminatory Pricing b. C. d. Penetration Pricing Tiered Pricing Psychological Pricing All of the following are examples of distribution intensity except which? Undifferentiated b. Intensive c. Selective d. Integrated e. Exclusive

Explanation / Answer

6. The correct answer is e) Wayfinding:

A picture of a mountain in the water bottle might be the company's trademark. It might also be a classical conditioning case of the tempting customer to dring mountain water or it might be an example of Greenwashing where the water in the bottle is projected as a pure mountain water or it can be a straight form of promotional labelling. However, it can never be an example of Way-Finding. So, the correct answer is e)Way-finding

7. A live musical concert is least likely to use d) penetration pricing.

The concert can charge differently from couples and stag entry, so it can apply discriminatory pricing. It can also charge differently for bulk ticket booking, so it can apply tiered pricing also. Psychological pricing may also be applied to attract customers. However, they are least likely to apply penetration pricing as it is a live concert and the demand might already be high.

8. All of the examples are that of distribution intensity except which: a) Undifferentiated

The three common examples of distribution intensity are Intensive, Selective and Exclusive. When one or more channels are integrated for distributions, it is called integrated distribution intensity. However, there is nothing called as Undifferentiated distribution intensity.

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