Healthcare Management Leadership for Health Professionals, 3rd edition (Ledlow &

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Healthcare Management Leadership for Health Professionals, 3rd edition (Ledlow & Stephens) Chapter 9 1. Identify the strategic direction elements of the strategic plan and interpret impact of environmental factors. 2. Outline internal and external environmental factors that influence the strategic plan Healthcare Management Leadership for Health Professionals, 3rd edition (Ledlow & Stephens) Chapter 9 1. Identify the strategic direction elements of the strategic plan and interpret impact of environmental factors. 2. Outline internal and external environmental factors that influence the strategic plan Leadership for Health Professionals, 3rd edition (Ledlow & Stephens) Chapter 9 1. Identify the strategic direction elements of the strategic plan and interpret impact of environmental factors. 2. Outline internal and external environmental factors that influence the strategic plan

Explanation / Answer

Strategic direction elements strategic plan

Mission - Mission is an extension of the organization's purpose. It is the business the organization is in, the consumers, the target market for the services & products; the purpose of the organization's existence.

Characteristics

Vision

Aspiration for the shared image of the future firm; placing the firm in a better postion to fulfil its purpose; and, to perform its mission. These are the attitudes & beliefs that guide everyday decision making. It is grounded in sound knowldge of business. Contrast the present, and, the future. Be grounded.

Impact of environmental factors

These can impact an organization to an extent such that the plans may fail, and, the organization may not be able to increase revenues & profitability. If the environment becomes uncertain the firms use strategies to change the structural characteristics. This is to cope with uncertainty, buffer the technical core, protect the revenue generation process from outside influences. For instance, there is a threat of expiration of patents for pharmaceutical firms;

External environmental factors that influence the strategic plan

Macro-environmental forces

Micro-environmenal forces

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