Learn more about big data, marketing analytics, and successful integration Read

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Learn more about big data, marketing analytics, and successful integration Read the Forbes article “Marketing Analytics Cheat Sheet for CEOs https://www.forbes.com/sites/forbesinsights/2014/05/19/an-advanced-marketing-analytics-cheat-sheet-for-ceos/#44a93ae04029 If you want to go deeper on the analytics discussed, peruse the optional Harvard Business Review article https://hbr.org/2013/03/advertising-analytics-20 do you think marketing is more art than science, or vice versa? Defend your point of view. Does the art or science side of marketing appeal more ? Why? Expert Answer

Explanation / Answer

I think marketing has the aspects of both art and science. It is almost necessary to have both element in order to be a complete and sucessful campaign . The art being the side of the product that grab the consumer attention right away. and the science part is how and where the product is being advertised. so the marketing is both the science and art.

Art side of marketing have more appeal because it attract the customer by using the emotional part of the product, artistry in marketing has more appeal than experimental advertising . it touches the soul of the consumer . so art side has more appeal.

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