1. As a marketing professional, your main role would be to ________. a- creates
ID: 394310 • Letter: 1
Question
1. As a marketing professional, your main role would be to ________.
a- creates advertisments and maintains a professional image for the company
b- identify, satisfy, and retain customers.
c- maintain the companys online presence
d- communicate company messages to customers
2. As a marketing professional, utilizing the marketing concept, which of the following activities would you do first when considering a new product proposal:
a- create an awesome slogan to market the new product
b- seek to fully understand customers needs
c- work with the research and development department to see what innovative products are in developement.
d- redesign the companys website to better appeal to match the latest designs trends
3. An excellent ________ should be clear, compelling and differentiating:
a- company stretegy
b- advertising campaign
c-marketing campaign
d-value propsition
4-The marketing activity that tracks how customers’ needs and wants evolve belongs to which of the following relationship stages?
a- meeting and greeting the aquainted relationship stage
b- providing a satisfying experience realtionship stage
c- sustain a commited relationship stage
d- ending the relationship stage
Explanation / Answer
b- Identify, satisfy, and retain customers is what my main role would be as a marketing professional. As that’s the primary responsibility of any marketing professional and that’s what is required for any business to expand. b- Seek to fully understand customers needs is the activity which I would do first when considering a new product proposal as a marketing professional. As unless the customers’ needs are fully understood, the new product can't be developed as per the needs of customers. Hence, all the next steps rely on this first step itself. d-Value proposition is called excellent, when it is and it should be clear, compelling and differentiating. It focuses marketing efforts on the unique benefit to customers. b- Providing a satisfying experience relationship stage is the stage in which the marketing activity that tracks how customers’ needs and wants evolve.
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