Three years ago, Cecilia opened Too Cute!, a company that sells supplies and par

Question

Three years ago, Cecilia opened Too Cute!, a company that sells supplies and party favors for baby showers. Since her business has been rather low-volume from the beginning, Cecilia has chosen to operate from a store on Etsy rather than her own website or a brick and mortar location. Now she has decided to take her business to the next level by making the move to a dedicated website. Since the expense involved in this move will be substantial, she wants to make sure it is a profitable one by executing a successful promotional campaign.

What type of campaign would ensure the greatest possibility of success in Cecilia’s marketing endeavor?

Select two of the following to explain whether Cecilia should include it in her strategy and why. For those which she should include, describe how she should utilize them.

-Advertising

-Direct marketing

-Personal selling

-Sales promotions

-Digital marketing

-Public relations

Explanation / Answer

Advertising -

Promotions are done to produce a positive image of your product in the market. By doing an effective promotion, overall sales of the product can be increased by a great margin. Selection of proper theme and a message which reflects The Identity of your product is necessary for a proper promotion of a product. Is your products promotion affected positively then that would benefit your product identity and what provide an additional support in sales and marketing.
Some benefits of sales promotions are as follows.
• Creating an identity of the product
When you launch a new product in the company, promotion is the only way to introduce your product to the market and to your customers. By providing correct promotional strategy you can effectively introduce your product to the targeted audiences.
• It increases the communication and news
Promotion of a product create a news in the society about the products. When a news is created about the product, it itself becomes a promotion.
• Getting better prices
A good promotion can increase the overall value of the product and can enhance the price of the product. Buy a proper promotion of the product you can later introduce the premium prices for the product.
• Helps in customer decision making
Promotions helps in deciding the product for the customers. For example in a product is advertised as a limited available stock then there will be a sense of scarcity into your customers that get them to buy that thing before it runs out of the stock.
• Mouth to mouth advertising
By creating a promotion for your product you can easily increase the mouth to mouth advertisement. As people get influenced by promotion of your product they were to start telling other people about the same.
By using different promotional techniques we can easily differentiate our products in the market. Promotions are very much necessary for each and every product of the company to create an specific identity and tell the qualities to the people.

Digital Marketing ---

Digital technology implementation in to the organisation as well as uses of Advanced technology such as internet based service provision services are the very widely affecting knowledge Management services which have to be understood by each and every organisation. By using these approaches impact of digital technology can be verified Lee utilise. Each and every organisation is moving towards internet-based operational service, living with availability of mobile devices as well as providing adequate support to the overall information gained by the organisation is most essential part to reduce the impact of the specific tools.

Information exchange as well as interaction with the customer requires proper implementation of company oriented approach for providing better structure of different available resources regarding digital marketing and knowledge management. Knowing the level of implementation for the digital Technologies can improve the interaction with the customer at a very wide scale. Providing information of the specific organisation over the internet as well as other digital mediums such as implementation in mobile application please devices can also increase the chances of interaction with the customer which would definitely provide a positive impact on the overall serviceability of the organisation.

Digital hub can be defined as a cluster of different technological as well as media consolidation for operational activities of the company. Digital hub is very essential for any organisation operating in current state as it provides control over digital presence of the organisation which is the most essential part of doing business in current market scenario.
By implementing specific strategies using the digital hub and operating the digital hub for improving the availability of different options for the organisation as well as to provide better information and service to the customer regarding our products generated by the company can be very beneficial for the overall revenue generation for the organisation.

Implementing change regarding digital Technologies is a tough task to be managed inside your organisation. Successfully managing a change from traditional to the digital marketing structure companies have to go through upgrading technologically advance hardware which is used by the organisation as well as setting up a digital hub for the company would also be a great effort in increasing the overall availability of approaches as well as positive approaches for the organisation. This type of approach also ensure that better management and adequate support structure is available for the company while changing it to the digital structure and improving the online presence of the specific organisation.

P.S.- Please leave a comment if any explanation is needed.

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