Secondary research is research that is conducted after the market research study
ID: 392608 • Letter: S
Question
Secondary research is research that is conducted after the market research study is complete. True FalseEthnographic research is most associated with what type of research design? A. Exploratory B. Probability C. Predictive D. Descriptive E. Causal
When examining the results of an ANOVA the significance level of the F test for differences between three group means was p = .006. This shows that there was NO significant difference found between the group means. True False
A market analyst wishes to conduct a survey of 1000 people who regularly drink three leading brands of soft drink: Coke, Pepsi, and Sprite lemonade. The researcher asks participants to record the total numbers of cans they would consume in a 6 month period for each of the brands Coke, Pepsi, and Sprite. The analyst is interested in which type of soft drink is most popular among this sample of consumers, as measured by the average number of cans consumed in a 6 month period for each brand. What sort of statistical test is the researcher most likely to use? A. Independent groups t-test B. Correlation analysis C. Crosstabs analysis with chi-square test D. Repeated measures or paired samples t-test E. ANOVA with posthoc tests
A market researcher decides to do in-depth interviews rather than focus group interviews because the researcher may be seeking what type of data in this instance? A. Quantitative B. Experimental C. Demographic D. Sensitive E. Group-think
Test marketing of a new product in the marketplace is what type of research design? A. Exploratory B. Causal C. Descriptive D. Survey E. Probability
When a market researcher conducts an online survey about consumer attitudes and preferences for an organisation wanting to understand its target market’s wants and needs, then the market researcher is conducting primary research. True False
Rankings of soft drink brands measured as 1st, 2nd, 3rd, or 4th preferences is what type of data? A. Nominal B. Ordinal C. None of the above D. Ratio E. Interval
A market researcher selecting participants for a survey by picking people who walk by in a shopping mall is a form of random sampling. True False
When a market researcher uses a particular scale to measure customer perceived risk in online purchasing, the validity of that scale means whether the scale is measuring what it is supposed to be measuring (i.e. perceived risk) and not something else (e.g. attitudes towards online brands). True False Secondary research is research that is conducted after the market research study is complete. True False
Ethnographic research is most associated with what type of research design? A. Exploratory B. Probability C. Predictive D. Descriptive E. Causal
When examining the results of an ANOVA the significance level of the F test for differences between three group means was p = .006. This shows that there was NO significant difference found between the group means. True False
A market analyst wishes to conduct a survey of 1000 people who regularly drink three leading brands of soft drink: Coke, Pepsi, and Sprite lemonade. The researcher asks participants to record the total numbers of cans they would consume in a 6 month period for each of the brands Coke, Pepsi, and Sprite. The analyst is interested in which type of soft drink is most popular among this sample of consumers, as measured by the average number of cans consumed in a 6 month period for each brand. What sort of statistical test is the researcher most likely to use? A. Independent groups t-test B. Correlation analysis C. Crosstabs analysis with chi-square test D. Repeated measures or paired samples t-test E. ANOVA with posthoc tests
A market researcher decides to do in-depth interviews rather than focus group interviews because the researcher may be seeking what type of data in this instance? A. Quantitative B. Experimental C. Demographic D. Sensitive E. Group-think
Test marketing of a new product in the marketplace is what type of research design? A. Exploratory B. Causal C. Descriptive D. Survey E. Probability
When a market researcher conducts an online survey about consumer attitudes and preferences for an organisation wanting to understand its target market’s wants and needs, then the market researcher is conducting primary research. True False
Rankings of soft drink brands measured as 1st, 2nd, 3rd, or 4th preferences is what type of data? A. Nominal B. Ordinal C. None of the above D. Ratio E. Interval
A market researcher selecting participants for a survey by picking people who walk by in a shopping mall is a form of random sampling. True False
When a market researcher uses a particular scale to measure customer perceived risk in online purchasing, the validity of that scale means whether the scale is measuring what it is supposed to be measuring (i.e. perceived risk) and not something else (e.g. attitudes towards online brands). True False True False
Ethnographic research is most associated with what type of research design? A. Exploratory B. Probability C. Predictive D. Descriptive E. Causal
When examining the results of an ANOVA the significance level of the F test for differences between three group means was p = .006. This shows that there was NO significant difference found between the group means. True False
A market analyst wishes to conduct a survey of 1000 people who regularly drink three leading brands of soft drink: Coke, Pepsi, and Sprite lemonade. The researcher asks participants to record the total numbers of cans they would consume in a 6 month period for each of the brands Coke, Pepsi, and Sprite. The analyst is interested in which type of soft drink is most popular among this sample of consumers, as measured by the average number of cans consumed in a 6 month period for each brand. What sort of statistical test is the researcher most likely to use? A. Independent groups t-test B. Correlation analysis C. Crosstabs analysis with chi-square test D. Repeated measures or paired samples t-test E. ANOVA with posthoc tests
A market researcher decides to do in-depth interviews rather than focus group interviews because the researcher may be seeking what type of data in this instance? A. Quantitative B. Experimental C. Demographic D. Sensitive E. Group-think
Test marketing of a new product in the marketplace is what type of research design? A. Exploratory B. Causal C. Descriptive D. Survey E. Probability
When a market researcher conducts an online survey about consumer attitudes and preferences for an organisation wanting to understand its target market’s wants and needs, then the market researcher is conducting primary research. True False
Rankings of soft drink brands measured as 1st, 2nd, 3rd, or 4th preferences is what type of data? A. Nominal B. Ordinal C. None of the above D. Ratio E. Interval
A market researcher selecting participants for a survey by picking people who walk by in a shopping mall is a form of random sampling. True False
When a market researcher uses a particular scale to measure customer perceived risk in online purchasing, the validity of that scale means whether the scale is measuring what it is supposed to be measuring (i.e. perceived risk) and not something else (e.g. attitudes towards online brands). True False
Explanation / Answer
Secondary research is research that is conducted after the market research study is complete.
True False
Answer: False
Ethnographic research is most associated with what type of research design?
A. Exploratory
B. Probability
C. Predictive
D. Descriptive
E. Causal
Answer: A Exploratory
When examining the results of an ANOVA the significance level of the F test for differences between three group means was p = .006. This shows that there was NO significant difference found between the group means.
True False
Answer: False
A market analyst wishes to conduct a survey of 1000 people who regularly drink three leading brands of soft drink: Coke, Pepsi, and Sprite lemonade. The researcher asks participants to record the total numbers of cans they would consume in a 6 month period for each of the brands Coke, Pepsi, and Sprite. The analyst is interested in which type of soft drink is most popular among this sample of consumers, as measured by the average number of cans consumed in a 6 month period for each brand. What sort of statistical test is the researcher most likely to use?
A. Independent groups t-test
B. Correlation analysis
C. Crosstabs analysis with chi-square test
D. Repeated measures or paired samples t-test
E. ANOVA with posthoc tests
Answer: E
A market researcher decides to do in-depth interviews rather than focus group interviews because the researcher may be seeking what type of data in this instance?
A. Quantitative
B. Experimental
C. Demographic
D. Sensitive
E. Group-think
Answer: D sensitive
Test marketing of a new product in the marketplace is what type of research design?
A. Exploratory
B. Causal
C. Descriptive
D. Survey
E. Probability
Answer: D Survey
When a market researcher conducts an online survey about consumer attitudes and preferences for an organisation wanting to understand its target market’s wants and needs, then the market researcher is conducting primary research.
True False
Answer: True
Rankings of soft drink brands measured as 1st, 2nd, 3rd, or 4th preferences is what type of data?
A. Nominal
B. Ordinal
C. None of the above
D. Ratio
E. Interval
Answer B: Ordinal
A market researcher selecting participants for a survey by picking people who walk by in a shopping mall is a form of random sampling.
True False
Answer: False. It is called Mall Intercept Survey
When a market researcher uses a particular scale to measure customer perceived risk in online purchasing, the validity of that scale means whether the scale is measuring what it is supposed to be measuring (i.e. perceived risk) and not something else (e.g. attitudes towards online brands).
True False
Answer: True
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