Secondary research is research that is conducted after the market research study

Question

Secondary research is research that is conducted after the market research study is complete. True    False
Ethnographic research is most associated with what type of research design? A. Exploratory B. Probability C. Predictive D. Descriptive E. Causal
When examining the results of an ANOVA the significance level of the F test for differences between three group means was p = .006. This shows that there was NO significant difference found between the group means. True    False
A market analyst wishes to conduct a survey of 1000 people who regularly drink three leading brands of soft drink: Coke, Pepsi, and Sprite lemonade. The researcher asks participants to record the total numbers of cans they would consume in a 6 month period for each of the brands Coke, Pepsi, and Sprite. The analyst is interested in which type of soft drink is most popular among this sample of consumers, as measured by the average number of cans consumed in a 6 month period for each brand. What sort of statistical test is the researcher most likely to use? A. Independent groups t-test B. Correlation analysis C. Crosstabs analysis with chi-square test D. Repeated measures or paired samples t-test E. ANOVA with posthoc tests

A market researcher decides to do in-depth interviews rather than focus group interviews because the researcher may be seeking what type of data in this instance? A. Quantitative B. Experimental C. Demographic D. Sensitive E. Group-think
Test marketing of a new product in the marketplace is what type of research design? A. Exploratory B. Causal C. Descriptive D. Survey E. Probability
When a market researcher conducts an online survey about consumer attitudes and preferences for an organisation wanting to understand its target market’s wants and needs, then the market researcher is conducting primary research. True False
Rankings of soft drink brands measured as 1st, 2nd, 3rd, or 4th preferences is what type of data? A. Nominal B. Ordinal C. None of the above D. Ratio E. Interval

A market researcher selecting participants for a survey by picking people who walk by in a shopping mall is a form of random sampling. True False
When a market researcher uses a particular scale to measure customer perceived risk in online purchasing, the validity of that scale means whether the scale is measuring what it is supposed to be measuring (i.e. perceived risk) and not something else (e.g. attitudes towards online brands). True False Secondary research is research that is conducted after the market research study is complete. True    False
Ethnographic research is most associated with what type of research design? A. Exploratory B. Probability C. Predictive D. Descriptive E. Causal
When examining the results of an ANOVA the significance level of the F test for differences between three group means was p = .006. This shows that there was NO significant difference found between the group means. True    False
A market analyst wishes to conduct a survey of 1000 people who regularly drink three leading brands of soft drink: Coke, Pepsi, and Sprite lemonade. The researcher asks participants to record the total numbers of cans they would consume in a 6 month period for each of the brands Coke, Pepsi, and Sprite. The analyst is interested in which type of soft drink is most popular among this sample of consumers, as measured by the average number of cans consumed in a 6 month period for each brand. What sort of statistical test is the researcher most likely to use? A. Independent groups t-test B. Correlation analysis C. Crosstabs analysis with chi-square test D. Repeated measures or paired samples t-test E. ANOVA with posthoc tests

A market researcher decides to do in-depth interviews rather than focus group interviews because the researcher may be seeking what type of data in this instance? A. Quantitative B. Experimental C. Demographic D. Sensitive E. Group-think
Test marketing of a new product in the marketplace is what type of research design? A. Exploratory B. Causal C. Descriptive D. Survey E. Probability
When a market researcher conducts an online survey about consumer attitudes and preferences for an organisation wanting to understand its target market’s wants and needs, then the market researcher is conducting primary research. True False
Rankings of soft drink brands measured as 1st, 2nd, 3rd, or 4th preferences is what type of data? A. Nominal B. Ordinal C. None of the above D. Ratio E. Interval

A market researcher selecting participants for a survey by picking people who walk by in a shopping mall is a form of random sampling. True False
When a market researcher uses a particular scale to measure customer perceived risk in online purchasing, the validity of that scale means whether the scale is measuring what it is supposed to be measuring (i.e. perceived risk) and not something else (e.g. attitudes towards online brands). True False True    False
Ethnographic research is most associated with what type of research design? A. Exploratory B. Probability C. Predictive D. Descriptive E. Causal Ethnographic research is most associated with what type of research design? A. Exploratory B. Probability C. Predictive D. Descriptive E. Causal
When examining the results of an ANOVA the significance level of the F test for differences between three group means was p = .006. This shows that there was NO significant difference found between the group means. True    False
A market analyst wishes to conduct a survey of 1000 people who regularly drink three leading brands of soft drink: Coke, Pepsi, and Sprite lemonade. The researcher asks participants to record the total numbers of cans they would consume in a 6 month period for each of the brands Coke, Pepsi, and Sprite. The analyst is interested in which type of soft drink is most popular among this sample of consumers, as measured by the average number of cans consumed in a 6 month period for each brand. What sort of statistical test is the researcher most likely to use? A. Independent groups t-test B. Correlation analysis C. Crosstabs analysis with chi-square test D. Repeated measures or paired samples t-test E. ANOVA with posthoc tests A market analyst wishes to conduct a survey of 1000 people who regularly drink three leading brands of soft drink: Coke, Pepsi, and Sprite lemonade. The researcher asks participants to record the total numbers of cans they would consume in a 6 month period for each of the brands Coke, Pepsi, and Sprite. The analyst is interested in which type of soft drink is most popular among this sample of consumers, as measured by the average number of cans consumed in a 6 month period for each brand. What sort of statistical test is the researcher most likely to use? A. Independent groups t-test B. Correlation analysis C. Crosstabs analysis with chi-square test D. Repeated measures or paired samples t-test E. ANOVA with posthoc tests

A market researcher decides to do in-depth interviews rather than focus group interviews because the researcher may be seeking what type of data in this instance? A. Quantitative B. Experimental C. Demographic D. Sensitive E. Group-think A market researcher decides to do in-depth interviews rather than focus group interviews because the researcher may be seeking what type of data in this instance? A. Quantitative B. Experimental C. Demographic D. Sensitive E. Group-think
Test marketing of a new product in the marketplace is what type of research design? A. Exploratory B. Causal C. Descriptive D. Survey E. Probability Test marketing of a new product in the marketplace is what type of research design? A. Exploratory B. Causal C. Descriptive D. Survey E. Probability
When a market researcher conducts an online survey about consumer attitudes and preferences for an organisation wanting to understand its target market’s wants and needs, then the market researcher is conducting primary research. True False When a market researcher conducts an online survey about consumer attitudes and preferences for an organisation wanting to understand its target market’s wants and needs, then the market researcher is conducting primary research. True False
Rankings of soft drink brands measured as 1st, 2nd, 3rd, or 4th preferences is what type of data? A. Nominal B. Ordinal C. None of the above D. Ratio E. Interval Rankings of soft drink brands measured as 1st, 2nd, 3rd, or 4th preferences is what type of data? A. Nominal B. Ordinal C. None of the above D. Ratio E. Interval

A market researcher selecting participants for a survey by picking people who walk by in a shopping mall is a form of random sampling. True False A market researcher selecting participants for a survey by picking people who walk by in a shopping mall is a form of random sampling. True False
When a market researcher uses a particular scale to measure customer perceived risk in online purchasing, the validity of that scale means whether the scale is measuring what it is supposed to be measuring (i.e. perceived risk) and not something else (e.g. attitudes towards online brands). True False When a market researcher uses a particular scale to measure customer perceived risk in online purchasing, the validity of that scale means whether the scale is measuring what it is supposed to be measuring (i.e. perceived risk) and not something else (e.g. attitudes towards online brands). True False

Explanation / Answer

Q1) Answer: False

Reason: Secondary research is analysing the secondary data which can be the existing company reports, the surveys that were conducted by the firm in the past, direct feedback from its stakeholders. So secondary research helps primary research to conduct an acurate market research and both are simulteneous activities.

Q2) Answer: D

Reason: Ethnographic research is one of the type of Descriptive Research Method where a qualitative method is conducted in which researchers scrutinize and interact with a study’s participants in their real-life environment and it attempts to describe, explain and interpret conditions of the present.

Q3) Answer: False

Reason: Generally, significance level (Alpha) of 5% i.e. 0.05 is considered good in ANOVA.

When,

P-value : The differences between the means are statistically significant

P-value > : The differences between the means are not statistically significant

Here, P-value is 0.006, which concludes there was significant difference found between the group means.

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