As a matter of business strategy, many organizations have determined that there

Question

As a matter of business strategy, many organizations have determined that there is a need to have a web presence. More and more consumers are turning to the internet for information on a variety of vendors, products and services they might purchase. we will be examining how a business can effectively deploy a web presence.

Considering this please address the following prompts:

How may a business need to modify its existing communication strategy – both internal and external – so that the Internet and traditional communications strategies will supplement and complement each other?

What should management, organization, and technology factors be considered in order to facilitate the communications of an Internet/web presence?

Explanation / Answer

As communication is very effective key of any business so modifying existing communication strategy will help us to enhance our outcomes.So, we can use internet and traditional communications strategies both to enhance our outcomes -

1. You have to publish your Local Events Online on your website/Social Media-

Social media & website is now a days a great medium for promoting local events. You can use blogs,Facebook,Twitter and other social media platform in order to promote your event and then use the to reach out to participants.

2. Sales team can use digital marteting to collect customer data-

You can integrate forms with your website to collect customer data. So that your sales team will then follow up with these customer over phone.

3. Local and Online Presence-

There are customers who preferred to communicate on local stores so you have to work on ads to drive awareness of your physical location.

4. Combine Email and Direct Mail Marketing-

You can use combine approach of both direct mail marketing and email marketing in order to improve outcomes.

Note-For More than one questions to be answered please upload each question separately.

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