As a matter of business strategy, many organizations have determined that there

Question

As a matter of business strategy, many organizations have determined that there is a need to have a web presence. More and more consumers are turning to the internet for information on a variety of vendors, products and services they might purchase. In this weeks discussion , we will be examining how a business can effectively deploy a web presence. Considering this please address the following prompts in your discussion: How may a business need to modify its existing communication strategy – both internal and external – so that the Internet and traditional communications strategies will supplement and complement each other? What should management, organization, and technology factors be considered in order to facilitate the communications of an Internet/web presence?

Explanation / Answer

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Part A)

How may a business need to modify its existing communication strategy – both internal and external – so that the Internet and traditional communications strategies will supplement and complement each other?

Web presence is one of the most important aspects of digital marketing in the current age of business & communication. The business needs to ensure execution of proper strategies so that the traditional and internet communication work together in synergy.

Examples for business to plan both traditional and web presence strategies in synergy:

Example 1: Complex business or ones offering many products or services should develop a detailed and accessible website and mobile phone application which will help traditional customers to gain further trust and hence develop business.

Example 2: Firms focusing and dependent on customer service should increase their presence on social media platforms like facebook, twitter and Instagram to handle complaints faster and in an efficient manner.

Overall a brand needs to be conscious & smart with the web presence strategies and traditional methods so that maximum leverage is there.

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Part B

What should management, organization, and technology factors be considered in order to facilitate the communications of an Internet/web presence?

Following management, organisation and technology factors should be considered to facilitate the communication of an internet and web presence:

Generating efficient resources, ensuring high-quality service or product delivery and measuring and analysing data through the internet are all important factors that a management team must consider to get the best results.

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