1 Which post had the highest ROI? What factors caused this? (Hint: Was it time o
ID: 391510 • Letter: 1
Question
1 Which post had the highest ROI? What factors caused this? (Hint: Was it time of day? Type of post? Budget spent? Platforms utilized?) Do you see any patterns between this post and other successful posts?
2Were there any posts that underperformed? Plan to post the same thing next round, but pick one variable that you will change to test for improvement. Explain why you chose this variable. (Hint: This could be the time you post, the platform you use etc.)
3Why was the cost-per-click on some posts higher than others? (Hint: Do you think it was because of the platform you used? The image you chose?)
4Did you post any videos? Look at the revenue generated from the video. Was the video worth the cost? Would it have been better to spend your budget on other posts?
5Did allocating more of your budget toward a post make it perform better for every post? Why do you think this happened?
6Going forward, how will you decide which posts to promote and which posts to allow to grow organically?
7What factors should you consider when deciding to promote a post? (Example: Consider which platform you are posting on.)
8How much revenue did you earn this round? What were the main posts that helped you achieve that? Why do you think these posts were so successful in driving revenue?
9In your opinion, what are the most important metrics to follow? Why?
Platform Published Image Post Type Impressions@ Clicks Engagements@ Conversions O Cost Revenue Sun, 11/12 2:00 pm Your baseball need its home! $41.00 Spent 14,679 69 688 14 $574.00 Sun, 11/12 2:00 pm Your baseball need its home! $11.00 Spent Image 2,282 19 17 6 $243.00 Sat, 11/11 3:00 pm ll you need is a bag which made from fashion.age $163.00 Spent 27,645 272 225 $432.00 Sat, 11/11 3:00 pm All you need is a bag which made from fashion.age $400.00 $579.00 Complete 159,172 826 8,750 29 Fri, 11/10 10:00 am 20% OFF! ONLY FOR TODAY!!! Do Not Miss It! $300.00 $2,181.00 84,234 727 4,433Explanation / Answer
8. The maximum revenue that was generated was $4,445 and $2,181. The success is based on the platform used. Both the posts were used on instagram though the type of the post was different (ads and images).
9. Personally speaking, the most important metrics that needs to be followed are:
- Conversion rate
- Clicks
- Cost
- Revenue
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