As a part of a campaign for a new gourmet foods store, advertisement flyers will

Question

As a part of a campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to high income zip codes to solicit business from household heads. The mailers will contain information about the variety of products and services offered by the new store. Write the key marketing messages for an advertisement flyer positioning the store as a place where consumers interact with others interested in quality foods for everyday use and entertainment. In addition select a method to measure the effectiveness of the mailer. Using your selected method how will you measure the effectiveness of the flyer. Why do you think your method is appropriate in the given situation. As a part of a campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to high income zip codes to solicit business from household heads. The mailers will contain information about the variety of products and services offered by the new store. Write the key marketing messages for an advertisement flyer positioning the store as a place where consumers interact with others interested in quality foods for everyday use and entertainment. In addition select a method to measure the effectiveness of the mailer. Using your selected method how will you measure the effectiveness of the flyer. Why do you think your method is appropriate in the given situation. As a part of a campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to high income zip codes to solicit business from household heads. The mailers will contain information about the variety of products and services offered by the new store. Write the key marketing messages for an advertisement flyer positioning the store as a place where consumers interact with others interested in quality foods for everyday use and entertainment. In addition select a method to measure the effectiveness of the mailer. Using your selected method how will you measure the effectiveness of the flyer. Why do you think your method is appropriate in the given situation.

Explanation / Answer

Here, the given situation is of like, we have to create the key marketing messages for an advertisement flyer positioning the store as a place where customers interact with others interested in quality foods for everyday use and entertainment.

For the above point, I have come up with new messages as follows, and it starts with the idea of the service.

1) As part of our life-changing and rapidly growing environment, everyone wants to lead a cool life; to those, we have come up with a new solution.

2) You can choose the Food Beverages along with the Entertainment products.

3) Availability of Continental Food, Chinese Food, Indian Food, Russian Food, French, Sea Food etc.

4) Availability of New Entertainment equipment like iPods, TV’s, Movie theaters, Sports stall, Swimming Pool etc.

5) Located near to sea shore.

6) Fulltime Enjoyment of 24*7 and 365 days.

For any Queries or Suggestions, Please contact:--------------------. Or mail us at------------------------------------.

To create a better service from our side, we are initially starting this food with the entertaining program with a lot of discounts that you can find at the company store.

Come and be a part of Life Changing Environment.

Thank you.

Method of measuring the effectiveness:

Here, I have mentioned the phone number as well as mail to measure the effectiveness of the method. Because with customers opinion and feedback we can have a chance to know the details points to be taken care of.

This is appropriate, because, everyone is constrained by the time that they have every day. They prefer more entertainment and put aside the feedback to be given us back. So that’s why we do create an application and send a feedback form along with new items & products and services. In that way, we can get the feedback. This may be the proper way of getting the feedback.

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