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Define what business model(s) your selected company \"Cabelas\" currently uses a

ID: 383541 • Letter: D

Question

Define what business model(s) your selected company "Cabelas" currently uses and the value proposition it brings. Next, consider any additional business models the company may want to consider.

The models listed in the text are:

Brokerage Model: Bringing Buyers and Sellers Together

Advertising Model: Delivering Messages with Content

Infomediary Model: Reselling Useful Data

Merchant Model: Providing Goods and Services

Manufacturer (Direct) Model: Reaching Buyers Directly

Affiliate Model: Offering Incentives to Partner Sites

Community Model: Connecting Individuals and Groups

Subscription Model: Delivering Services and Content for a Fee

Utility Model: Delivering Service or Content “Pay as You Go.”

Explanation / Answer

Cabelas is a one of the biggest seller of outdoor sporting goods. It has 75 stores in US 11 stores in Canada. The business models that Cabela's follows are:

Merchant Model: It sells its products over the internet.

Retail Model: It sells its products company owned retail stores.

Affiliate Model: It offers package of incentives in Lehi.

In order to bring value positioning to the brand, their retail stores that showcase features like waterfalls, aquariums, mountain replicas, and in-store shooting galleries attract visitors.

Other additional business models that the company may want to consider might include Advertising Model and Brokerage Model.

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