Define what business model(s) your selected company \"Cabelas\" currently uses a
ID: 383541 • Letter: D
Question
Define what business model(s) your selected company "Cabelas" currently uses and the value proposition it brings. Next, consider any additional business models the company may want to consider.
The models listed in the text are:
Brokerage Model: Bringing Buyers and Sellers Together
Advertising Model: Delivering Messages with Content
Infomediary Model: Reselling Useful Data
Merchant Model: Providing Goods and Services
Manufacturer (Direct) Model: Reaching Buyers Directly
Affiliate Model: Offering Incentives to Partner Sites
Community Model: Connecting Individuals and Groups
Subscription Model: Delivering Services and Content for a Fee
Utility Model: Delivering Service or Content “Pay as You Go.”
Explanation / Answer
Cabelas is a one of the biggest seller of outdoor sporting goods. It has 75 stores in US 11 stores in Canada. The business models that Cabela's follows are:
Merchant Model: It sells its products over the internet.
Retail Model: It sells its products company owned retail stores.
Affiliate Model: It offers package of incentives in Lehi.
In order to bring value positioning to the brand, their retail stores that showcase features like waterfalls, aquariums, mountain replicas, and in-store shooting galleries attract visitors.
Other additional business models that the company may want to consider might include Advertising Model and Brokerage Model.
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