Several animated movies have been released recently featuring characters (superh

Question

Several animated movies have been released recently featuring characters (superheros and villians) modeled on Lego toys. It is common, especially for children's products, to create promotional tie-ins between movie characters and company marketing campaigns (e.g. fast food restaurants and breakfast cereals). What are arguments in favor of taking basically the same advertising/promotion messages using Lego characters that are developed for U.S. customers and using them in other countries (e.g. Thailand, South Africa, Saudi Arabia)? What would be arguments in favor of developing advertisements locally in those markets (e.g. based on themes such as books or stories unique to those countries)?

Explanation / Answer

THE ANSWER IS NOW WORLD IS SMALL PLACE SO SAME INFORMATION BOMBARDED OVER THE WORLD SO CUSTOMER IS ALWAYS UPTODATE WITH THE CHANGING ENVIRON MENT IN THIS CASE EACH &EVERY CHILD OF TODAY IS NET SAVVY SO EACH ONE IS KEEPING UPBREAST WITH CHANGING INFORMATION FOR EX- ANY NEW BARBIE LAUNCH IN US. HAS CREATED DEMAND IN OTHER NATION GIRL ALSO AS THEY HAVE BECOME SO LOYAL TO "BARBIE" THAT EACH AND EVERY ADDITION MUST HAVE FOR ALL GIRLS SIMILARY "LEGO' TOYS HAVE SO MUCH BRAND FOLLOWING ALL OVER THE WORLD THAT EACH NEW TOY LAUNCH CREATES SHIVERS AND UNTAPPED DEMAND IN THE MINDS OF BOYS OF THE WORLD. SO ANY GLOBAL BRAND IS POSITIONING THEIR PRODUCTS LAUNCHES KEEPING GLOBAL DEMAND WITH LITTLE CUSTOMISIATION FOR EX- INDIAN BARBIE DOLL DRESSED IN INDIAN ATTIRE CATERING DEMAND FOR INDIAN GIRL.SO THE PRODUCTS LAUNCHES AND PROMOTIN IN A NATION DEPENDS ALOT AS PER SOCIOECONOMIC FABRIC OF A NATION FOR EX- IN ARAB NATION BARBIE CAN NOT HAVE OPEN FACE WITHOUT MASK IE BURQUAH.SIMILARLY SWIMSUIT BARBIE IS NOT ACCEPTABLE IN ASIAN SPECIALLY IN INDIA.

LOCAL CONTENT DEVELOPMENT IS WELCOMED AND DESIGNED WHERE INFORMATION IN PUBLIC DOMAIN IS VERY LIMITED . EX- WE DONOT KNOW MUCH ABOUT AFRICAN NATIONS DEMOGRAPHY AND SOCIETY . IN THAT CASE WE HAVE TO RESORT TO LOCALISATION OF CAMPAIGN FOR CREATING BRAND AWARNESS AND LOYALTY.

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