1. At what social group is the add aimed? what social groups are represented in
ID: 3810547 • Letter: 1
Question
1. At what social group is the add aimed? what social groups are represented in the ad? (hint: they are not always the same)
2. Does the advertisement reinforce or violate cultural norms?
what cultural norm does it reinforce and how?
what cultural norm does it violate and how?
If it violates a cultural norm, what purpose do you think the violation serves? (hint: consider humor appealing to an often-ignored group, appealing to the idea of reflection?) why do you think this company decided to violate a cultural norm?
3. In addition to the product, what social structure or ideology is the ad selling? (hint: consider things like love, marriage, sex, individuality, freedom, sophistication, leisure and other desirable
Hilton Made inExplanation / Answer
1) These adds are for people who have just turned 18+, people who have got married or for people who want to have sex etc ..
2) These adds definitely are not reinforcing any cultural norm. They are violating.
The general accepted norm in any society is to involve in Sex after the marriage, but these adds tend to violate the
same.
The reasons could be to attract more people into this business model by having attractive or rather exotic pics as shown here.
With this high decibel adds, so called silent group who are looking out for something of this type may come on board.
3) The ideology they are trying to sell here include - Sex, Love, Freedom, enjoy the Leisure time, look out for more Fun etc.
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