Promotional Mix and IMC Tools Identify the key marketing communication methods a

Question

Promotional Mix and IMC Tools Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign. How will you use each of these tools? Look for ways different methods and tools can build on each other: advertising, direct marketing, public relations, digital marketing. guerrilla marketing, personal selling, sales promotion. Sales Alignment At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity? Measurement (KPIs-Key Performance Indicators) How will you measure the success of the campaign? Select 3-6 KPls (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful Examples of KPls . Total sales/revenue New/incremental sales Number of qualified leads generated . Net Promoter Score . Web site unique visitors Number of registrations/sign-ups Impressions- views of content CTR-click through rate Engagement-comments, likes, shares, pageviews, video views Followers - social media (Facebook, Twitter, Linkedln, YouTube) Awareness Etc

Explanation / Answer

Firstly I want to thanks for this interesting question.

Now firstly I would like to tell you that you have rightly said in the process for the sales campaign that in the first stage we have to make the decision that in which area we have to start our business so that it can generate maximum revenue and then we have to generate the relationship from the people so that they can able to help us in any manner .I would like to give small example on it that if we make relationship from our people or our customers they always make a good impact on our competitors as they expand our services as much they can. With the help of this process we can also able to know that where we have to work on by taking feedbacks from our customers so that we can able to remove our errors and make the work in a good manner as in result we can to see that we are working in a proper manner by taking care of our each and every customers.

Now I would like to tell how I will measure the success of the campaign by following ways :-

01:-Total sales/Revenue :-As when we have started our campaign we have made the plans and forecasted our work as we can able to set our goals and how we can able to achieve it .So, after making of this we have worked according to it so that we can able to achieve it in proper manner and with the help of this process we can able to generate good profits and revenue to our campaign which will result in a great success to our organisation.

02 :-New /Incremental sales :-Now the second point will be the incremental sales as when we have started our campaign we have made the plans that how we can able to increase our sales revenue as we have made good relationship with our suppliers our stake holders and most important with our customers .In this process we have to go on each and every places to build our reputation in the market so that we can get benefits from them and we can able to increase our sales revenue and make a good impact on the market.

03:-Followers –Social media (Face book, Twitter, LinkedIn etc):-Now the third point which is very important in our campaign success is the social media .As we know that in today’s world social media is so much helpful that it can make anything famous in a quick time and it can be anything. So, this helps us a lot that maximum number of people knows about us through the help of social media as we have got likes, comments, feedbacks in above mentioned sources. This gives us the knowledge that how people think about us and our product so this will increase our confidence so much that we try to do much better work to gain more and more good feedbacks from them.

So, at last but not the least I want to say that these are some points which I have selected to measure the success of the campaign and which also helps us to grow our campaign from inside and from outside also.

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