You are on the road and need to call home. Just as you pass a Pizza Hut, you ope
ID: 3760261 • Letter: Y
Question
You are on the road and need to call home. Just as you pass a Pizza Hut, you open your cell phone to make a call. What are the first words you hear? “The Best Pizza Under One Roof.” This scenario may seem a little futuristic, but today’s technology makes it possible to deliver targeted advertising in all sorts of new ways. WindWire and DoubleClick, for example, both have wireless marketing and advertising networks that deliver targeted advertisements, coupons, and promotions to leading wireless Internet devices, including cell phones, personal mobile devices, and two-way pagers. In one study of cell phone users, participants were given free text-messaging capabilities in return for the more than 100,000 targeted advertising messages. More than 60 percent of the participants liked receiving targeted advertisements, and 20 percent asked for more information after viewing the advertising message. Will American users willingly accept wireless advertisements sent to them over cell phones and other mobile devices? What inducements might convince someone to accept the messages? Would you accept the advertising in return for a free service? How would you feel if the advertisements were targeted at your personal profile? Would this make a difference in your willingness to accept the advertisements?
Explanation / Answer
American users might be okay with the wireless advertisement as its helping them to get to know the current offers on the products they like.
Someone can be okay with these messages if the advertisement companies are not flooding the messages down your throat. User should be able to select the time frame for message receiving and should be able to control the flow of it.
Yeah sure i would be happy to get a free service.
If a advertisements is targeted at my personal profile this might make me happy as i am getting advertisement for only things which i like. But there should a constraint on the information which I want to make visible to them.
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