produce a brief Advertising Plan for a new or existing product or service that y
ID: 375065 • Letter: P
Question
produce a brief Advertising Plan for a new or existing product or service that you develop.
Be creative and have some fun, but try not to describe a product or service that is clearly illegal (murder for hire) or in extremely bad taste (Baby Taser.)
You should include at least the following information
a brief Overview of the YOUR project, similar to an Executive Summary (a paragraph or two.)
The product (or service): what it is, does, is made of, how big, taste, etc.
The suggested Target Market specifics: demographics, geographics, psychographics
The Promotional Plan: Talk about the proper print and broadcast media you would use. Where and when would you advertise? Your artwork, if included, need only be of mockup or storyboard quality. You are not graded on the quality of your artwork.
A Sample Project is included in the Course Content Course Project Section.
Explanation / Answer
Overview: Being a new start-up in retail food chain industry, we would try to serve our customers with best taste, quality as well as ethical value system in our business policy. We shall fulfil the demand of the customers when they will need it. We have prepared a most competitive Menu's items which will be liked by our most valuable customers. We have maintained a world-class hygiene and quality standards in our food business.
Description of our Service: We will serve our customers as per their specific order. Home delivery services will also be our uniquely designed service in which we shall deliver a fresh food within 01 hour of the order. Both vegetarian and non vegetarian cuisines will be supplied to the customers. For walking customers, we shall have an ultra modern facility where customers will do their lunch or dinner. We shall also offer tea, snacks etc. our moo will be best quality food at any cost.
Target market: Customer groups like Family, working professional, students seeking party etc.
Promotional plan for retail food services:
We would like to launch a campaign for our services promotion in Urban and semi-urban areas of market, street, in the front of corporate house etc, A social media campaign with detail of business will be setup. A customer related directory will be maintained so that promotes a strong customer relationship in our business. First time visitors to store will be given a 25% discount. We shall utilize newspaper, online media tools, sms, TV commercials in local cable operators, radio announcement etc. we should print a pamphlets with menu and shall distribute it to the nearby locality. Brand awareness quiz will be launched and successful people will be given some cash and award from the company. In this way, we shall run our new business.
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