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1. Both Google and Tesla are interested in introducing self-driving cars to the

ID: 374461 • Letter: 1

Question

1. Both Google and Tesla are interested in introducing self-driving cars to the market. Is it better for Google to be a leader or follower in entering the market and why? Is it better for Tesla to be a leader or follower in entering the market and why? Remember: There is leadership advantage if the innovation be protected by intellectual property rights or lead-time advantages, and if there is potential to establish an industry standard. However, there is an advantage in being a follower if complementary resources are important.

2. If you have just invented the mobile phone, what complementary resources are needed to commercialize it?

3. Identify a sheltered industry in a country (e.g. one subject to little competition either by imports or direct investment). Why do you think this industry has escaped internationalization?

4. Who are the stakeholders in business activities? What are the corporate responsibility issues for each stakeholder group? What are companies doing to address these issues?

5. What important trends or issues in society and the economy are impacting the way businesses operate so they are more responsible and sustainable?

Explanation / Answer

Tesla's way to deal with self-driving cars contrasts from Google's. The former is incrementally acquainting further developed autonomous features which gets the chance to full self-sufficiency in the end, while the latter supposes it is more secure to make the hop to totally self-sufficient driving once the innovation is in the last stage. The two organizations likewise have distinctive ways to deal with equipment. Google depends on LiDAR, while Tesla believes it's pointless and that a blend of cameras and radars ought to carry out the activity. The truth will surface eventually which technique will end up being the best, yet meanwhile, Tesla shared an uncommon information point that gives us some viewpoint on the two projects.Dissimilar to Tesla, Google shares month to month details regarding its self-driving auto program (please Tesla, take case). The organization discharges its total miles driven on self-sufficient and manual modes, and in addition mishap reports (when there are any) and once in a while they release the latest technology that they are implementing. The organization affirmed that around 50 million miles were driven while the Autopilot
mode was enacted. At the point when initially presenting the new highlights, CEO Elon Musk said that Tesla's vehicle fleet was including around 1 million miles of information consistently, which demonstrates that the organization may pull information notwithstanding when the framework isn't currently controlling the cars. Obviously, Google's miles were city miles, while the Autopilot is for interstate travelling which gives a particular preferred standpoint to Tesla in term of racking up information in miles. Despite the fact that Google is falling behind for genuine miles, the organization rushes to include mimicked miles with more than 4 millions every day, without leaving the lab.