Major Limitations of Market research report are that: 1) Its data are not accura

Question

Major Limitations of Market research report are that:

1) Its data are not accurate as they are being conducted to predict the possible future situation and the results/ conclusions arrived at may not be complete, perfect or accurate.

2) The reserach studies the behaviour and marketing environment of the consumers, which are dynamic in nature and hence keeps on changing.

3) It is a social science exercise and hence would not be possible to provide exact solutions.

4) These research can help reduce the business risks but cannot eliminate those risks.

Explanation / Answer

What are the limitations of the market research report? List some of them.

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