Dear Mr. Brad Diggs, Hope this mail finds you in the best of the health and pros

Question

Dear Mr. Brad Diggs,

Hope this mail finds you in the best of the health and prosperity.

I am privileged to have received your key insights on social media marketing for our presentation at the esteemed American Marketing Association meeting on the topic “Maintaining Customer Loyalty Through Social Media”. It is an honour for me to have the opportunity to represent our company in front of the respected delegates from across the marketing industry.

I would like to bring it to your notice that the current marketing trends and the future of social media are appropriately presented in the information that you have provided on the underlying topic and throws light on some key consumer behaviour. However, the given information mostly talks about the overall social media marketing ecosystem. What I am looking for this presentation is the specific use of social media marketing in our company. In what ways are we using the social media marketing to cultivate Sales Internationally, given the diverse presence of our distributors and customers around the world. In addition, if there is any other information that you would like to incorporate on the specific strategies that we are using to drive consumer behaviour and achieving sales.

I understand the value of your time and I deeply regret to continually draw your attention on this presentation. The American Marketing Association is a prestigious platform and it is a valuable opportunity for our company to showcase our social media marketing strategies and achievements to the key stakeholders of the industry. I request your urgent response as the said event will be taking place after two days on 4th of December in Seattle.

Please let me know if you need any additional information from me before you can respond.

Thank You

Robert Brown

02/12/2017

Explanation / Answer

The goal of this exercise is to demonstrate your ability to apply the following principles in an email to your boss.

-Use the you-viewpoint.

-Use a conversational style that has the right level of formality and avoids "rubber stamps."

-Employ positive language to achieve goodwill and other desired effects.

-Use positive emphasis.

Read the case and then answer the multiple-choice questions about it.

It has been five years since you graduated from college with a degree in marketing, and you're pleased with your career so far. Immediately after graduation, you landed a job as an accounts specialist on the sales team of a large corporation that manufactures consumer products. During your time on the job, you have kept your current clients happy and have also acquired a few new accounts. It's a long way to the top from here, but this is a company that likes to promote from within, and you believe that your future is bright.

One of your achievements is that you have become an active member of your state's chapter of the American Marketing Association. In fact, together with two other members, you'll be giving a presentation at the organization's national meeting in Seattle this year. Your group's talk will be on the topic of "Maintaining Customer Loyalty Through Social Media," and the presenters will discuss strategies their companies are using. Each presenter's talk will also include comments from a top executive in the company about the use and importance of social media marketing in his or her company.

When your presentation was accepted for the conference program six months ago, you emailed Brad Diggs, your company's VP of sales and marketing, to ask if he'd be willing to share his thoughts about the importance of social media in sales and marketing. He said he'd be glad to. But you had to send him two email reminders to get him to send you his comments, which he finally did today, only three days before you leave for the conference.

The problem is that his comments are skimpy and too general. He clearly doesn't remember that, in your original request, you asked him not just to talk in general terms but to focus on how your particular company is using and benefiting from social media marketing. Since your company has distributors and customers around the world, you'd also asked him to address specifically how social media are helping the company cultivate sales internationally.

You can hardly use what he sent you, so you'll need to give it one more try. Email him to let him know that he didn't send you what you asked for and that you need better content from him within two days.

The part of your email that asks him for additional information should

Multiple Choice

include examples of the kind of information you’re looking for.

say, “Please provide any additional information you’d like about our social-media marketing strategies.”

say, “Please be so kind as to provide specific examples of our social-media marketing strategies.”

tell him that you need additional information soon.

explain why what he sent won’t be sufficient.

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