SWA( South west Airlines) is very sensitive toward their pricing. It has a cheap
ID: 374069 • Letter: S
Question
SWA( South west Airlines) is very sensitive toward their pricing. It has a cheaper cost and listing on other third party website will result in some expanses hence it will be cost to company and effect will be on ticket fare.
econd thing is that SWA wants to give a better customer experience while ticket booking. Hence they do not want to depend on third party website. They want to have the control of customer experience in their own hand.
There are many companies who want to have control of customer experience like Apple.
Next point is that on third party websites the fare comparison is shown then company does not want to lose the positioning/illusion of being cheaper. The company does not want that any other can monitor their fare price.
Explanation / Answer
Why would an airline, such as Southwest Airlines, not participate with online travel search engines such as Expedia, Orbitz, Travelocity, and Kayak?
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