For this assignment, you will put yourself in the role of a CEO and create some

Question

For this assignment, you will put yourself in the role of a CEO and create some strategies and an execution plan to achieve your proposed strategies. Here is your scenario: You are the CEO for Grocery Excellence---a company that is a manufacturer of refrigerated cases for grocery stores. Create a formal strategy statement and execution plan for the following company objectives: Select 3 from the list below. • Expand your company customer base from just the East Coast to the rest of the United States. • Increase your profit margin 10% • Increase your sales volume by 15% • Improve corporate image and reputation and brand awareness • Lower manufacturing production costs/overhead Be detailed in your strategy planning and how you will execute the plan.

Explanation / Answer

I will give you some key pointers for 3 objectives given in the question:

Increase your profit margin 10%

Increase your sales volume by 15%

Note that now since we have suggested strategies for increasing profit margins, we will now give strategies for increasing sales volume. This might include methods which can involve campaigns/sales promotions

Improve corporate image and reputation and brand awareness

These are the strategies that I would run as the CEO for the above 3 problem statements.

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