Make a SWOT analysis for this business case: We are writing a business case for

ID: 3697375 • Letter: M

Question

Make a SWOT analysis for this business case:

We are writing a business case for credit card fraud; The ultimate goal for this business case is to eradicate, or limit credit card fraud with consumers, and or within corporations.

The analysis looks at the Strengths, Weaknesses, Opportunities and Threats (SWOT) of the solution being proposed. Demonstrate how the organization will maximize strengths and minimize weaknesses of the solution. Include a discussion of the opportunities now possible because of the solution. Include a means to minimize and prevents threats to the organization caused by the solution.

Explanation / Answer

SWOT Analysis can be better explained using one general example being used for payments during credit card use by retails users or corporations :

SWOT analysis offers a concrete, real-world audit of a company and a scan of its relative standing within an industry.

The objectives of a SWOT analysis are to build on your strengths and minimize your weaknesses. You will want to quickly take advantage of opportunities that present themselves and try to mitigate outside threats. In an industry that changes as fast as ecommerce, such an analysis should occur at least once a year.

A SWOT analysis takes a good deal of time. While you can do it yourself, it is often better to bring in an outside consultant who will have a more objective perspective. Your customers can be a good source of information about what you do well and where there is room for improvement and you should seek their input.

Exapmple : SWOT Analysis of VISA for payments done by credit card :

SWOT Analysis

Strengths

1. Largest market share in the world
2. Strong supply chain and branding through advertising
3. Has over 7000 employees and over 8500 branches globally
4. Visa’s global network (known as VisaNet) processed 62 billion transactions
5. VISA has been sponsoring a lot of major global sporting events
6. Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and business efficiency worldwide

Weaknesses

1. High exposure to risk and fraud

2. Litigation risks

Opportunities

1. Cashless economies in developing and emerging economies
2. Digital currency

Threats

1. Stringent economic policies world over
2. Highly competitive environment