The perceptual map indicates that to make the to make the Alec more appealing to

Question

The perceptual map indicates that to make the to make the Alec more appealing to the 2E Microsegment, it should Question 7 options:

A) Be made less expensive B) Downsized C) Be made larger D) Have the horsepower reduced E) Have the horsepower increased

If a customer tells you she prefers Red to Blue, Blue to Yellow and Red to Yellow, then you can create an underlying rank-order numeric scale with the following "utiles" values to represent customer relative preferences for the three colors.

Question 26 options:

A)

B)

C)

D)

E)

A)

assign 3 to Blue, 2 to Red, and 1 to Yellow

B)

assign 7 to Blue, 6.5 to Red, and 6.8 to Yellow

C)

assign 6 to Red, 5 to Yellow and 3 to Blue

D)

assign 5.7 to Yellow, 2.9 to Red, and 1.3 to Blue

E)

assign 6 to Blue, 2 to Yellow and 8 to Red

Explanation / Answer

E)

assign 6 to Blue, 2 to Yellow and 8 to Red

If Yellow is 2, Blue is 6 and Red is 8, then in terms on the preference scale, Red would be preferred to both, Blue and Yellow owing to its quantitative value. While the options do fulfill the criteria of preference as mentioned by the customer.

E)

assign 6 to Blue, 2 to Yellow and 8 to Red

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